Ad Choices

We don’t let the technology and computer ‘geek-speak’ distract from our mission: Help you create product and brand awareness through creative advertising. What we truly love about digital advertising is the almost unlimited creative choices you have.

 

For clients needing assistance, we also design online ads. From banners to videos, we’re a full service solution for your digital marketing.

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We Make Online Advertising EASY

Display Banner Ads are the backbone of online advertising. Banners are the original online ad unit and the best means to target any ad-supported site and reach the greatest number of consumers.

The key to a successful banner ad campaign is variety of ads. We encourage clients to run multiple ads at the same time and to limit each ad to a singular benefit. Always keep in mind banners are glanced at first and only read if an image or benefit is of interest to the consumer.

Because ad design is so critical, we design and build a good number of banner ads for our clients. To date we've built over 1,000 different sets of ads for clients of all sizes. See our ad gallery for a small sample of ads we've built.

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Automotive

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Powersports

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Ad Programs

TURN-KEY: We've designed turn-key ad programs to help you get started with us. These programs include selecting the best sites for your product, designing a set of online banner ads and working on each site to maximize performance. You'll also have full reporting available 24/7 and through regular email updates. CUSTOM: For clients seeking a customized plan featuring multiple ad units, we can quickly prepare a custom proposal that includes a full site list to consider.

KEYWORD TARGETING

Our Keyword Targeting places your ads on web pages with a strong concentration of relevant words and phrases. You still select the type of sites to target, but our keyword targeting will add an extra layer of targeting, placing your ads only on those pages best matched to your keywords.

Most clients use our keyword targeting to reach pages with specific mentions of vehicles. But you can also target product types, such as "helmets" depicted in example to the right. We also like to use keyword targeting on very large sites to ensure focus and superior click response.
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Instream Video Banners

Run your commercial or product video through a “regular” 300x250 online ad unit. We can embed your youtube video to increase views of your company/product videos, clickable to your designated URL. See examples here.

HIGH IMPACT

High Impact Side Skins and Floating Footers

Seeking greater visibility and sponsor-level presence? Consider using high impact SIDE SKINS or FLOATING FOOTERS. Both units are ideal for product launches, special promotions or where you want to be the primary ad message.

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SIDE SKINS

These high impact units offer the ability to create a truly compelling message. The skins dynamically re-size to fit smaller and larger monitors and stay in place as the site scrolls vertically.

FLOATING FOOTER

The floating footer is a high performing alternative to the banner. It is affixed to the bottom of the site and measures 990x100 pixels (expandable to 990x550px). A grey-colored line appears at the bottom across the width of the screen to help the unit stand out.

VIDEO

Video Advertising

Repurpose your 15-second TV commercials or produce web-only video-pre-roll. Pre-roll video advertising is both a superior branding and response ad format. Your video pre-roll ads will be seen across our Digital Throttle TV video network and throughout our network of targeted vehicle sites.


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SOCIAL MEDIA

REMARKETING

REMARKETING

Less than 5% of your website visitors take immediate action when visiting your website. REMARKETING enables you to entice past site visitors to return. These ads can also reinforce your branding to interested customers.

   

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TARGETING OPTIONS

TARGETING OPTIONS

We treat online advertising much like a direct mail campaign. From experience, we know applying tight targeting ensures the most unique people see your ads. The result is maximum ad performance.

Read more details on the key targeting rules we will use for your campaigns:

Geographic

Target your ad to specific countries, states, DMAs and even Zip codes. We default to US and Canada.

Frequency

Frequency caps prevent the user from seeing your add too many times, which causes diminishing returns. We generally recommend two ad views every 24 hours.

Pacing

Our system will carefully display your ads smoothly over the life of your order. For instance, an order of 300,000 impressions in a 30-day month would display your ads an average of 10,000 times each month. As the graph illustrates, we also pay attention to site traffic. In this example more of your ads would be seen during peak traffic hours.

Ads Per Page

In addition to ad frequency, we can ensure site visitors only see one ad per page from your company. This increases the likelihood of your ad being seen (and clicked upon).

Native

What is Native Advertising?

Native ads look like editorial content and allow you to place your product, message or video within the editorial stream. Articles get placement throughout the sites main pages to drive people to open and view your dedicated editorial page. You provide the content for your editorial page. Editorial page includes your ads and Social Media feeds. nativeflierimg