Here are three ways to effectively use videos in your online advertising. 

 

 

Good Choice: Use a Thumbnail Image of the Video

This is actually a basic banner ad using the graphic of your video player. The concept is to encourage a consumer to click on the ad to view your video. The user can visit your site or a video page on You-Tube.

 

While this ad measures 300×250 pixels, you can also build ads like this in 728×90 and 160×600 pixel sizes.

 

 

 

Better Choice: Stream your Video Inside the Actual Ad

We call this our In-Stream ad and prospects will watch your video directly inside the 300×250 banner position. The user simply clicks on the play icon and your video begins to immediately stream.

 

You are able to customize the upper and lower graphics and also create a ‘thumbnail’ image for your video. Simply upload your video to our system and we compile the ad for you.

 

With an ad like this, we’re able to report both clicks and the number of times your video was played.

 

CLICK ON THE AD to see this ad in action

 

Best Choice: Build a Custom Video Player for Multiple Videos

This ad is first displayed on the websites as a ‘regular’ 728×90 banner ad. But the ad includes a message to “rollover for videos”. When the consumer touches the ad, it automatically opens up to reveal your customized video player.

Your video player opens on top of the site’s content and may feature up to 5 videos. We supply you a design template to build the graphics for your player and you can build various versions for the different type of sites we represent. We also report on total video plays and which of the five videos are being viewed most.

 

CLICK ON THE AD to see examples of this expandable ad in action