We’ve assembled a collection of online ads from our clients to showcase the variety of options available. The ads below have been very successful and range from simple static images to advanced rich media. If you need assistance with building an ad, we’re available to help either directly or through our network of proven freelance [...]
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Saturday,
February
4th,
2012
We’re excited to announce our 300×250 In-Stream Video ad can now feature a “share” button. When a user shares your product video, he can post it to his Facebook page, Twitter account or copy the URL to send to friends. When shared, the video will continue to click to your site and your video description [...]
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Friday,
January
20th,
2012
According to eMarketer, U.S. online ad spending — which grew 23% to $32.03 billion in 2011 — will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
Categories : Online Advertising Trends, Online Marketing Topics
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Thursday,
December
1st,
2011
Your site visitors are a powerful audience to stay in touch with. By visiting your site, an individual has shown serious interest in your company and product. If you wanted to spend money on any form of advertising, staying in touch with past visitors to your site is the single best marketing ROI. You’ve probably [...]
Categories : Online Marketing Topics
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Saturday,
October
22nd,
2011
10-22-11: Powersports Business reports retail motorcycle sales are showing more of a stabilization pattern as they have increased 0.5 percent year-to-date over the same period in 2010, according to quarterly data provided by the Motorcycle Industry Council. By March of this year, the year-to-date numbers were up 7.2 percent, and by June, they were up [...]
Categories : Motorcycle Industry News
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Monday,
October
3rd,
2011
10-3-11: Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response.
Categories : Online Advertising Trends, Online Marketing Topics
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Monday,
August
22nd,
2011
8-22-11: comScore, Inc. , today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions. Read More Here>>>
Categories : Online Advertising Trends, Video Advertising
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NHRA Racer is a new site built by NHRA as a central location for their racers to locate current events, schedules, rules and technical information. The site will serve as an active site to reach actual racers and teams.Link: www.nhraracer.com
Categories : Drag Racing, Motorsports, Site
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Saturday,
August
13th,
2011
Digital Throttle provide access to full advertising results. But if you’d like to double-check us and track results on other sites we don’t manage for you, be sure to use Google Analytics and click tracking codes.
Categories : Ad Design, Online Marketing Topics
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Saturday,
August
13th,
2011
8-13-11: In June alone, about 5.3 billion video ads were viewed online, which represented a 15% increase month-over-month, according to comScore Video Metrix. Video online commercials reached 49.2% of the U.S. population in June — up from 45.4% month-over-month.
Categories : Online Advertising Trends, Video Advertising
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Digital Throttle has the largest number of motorcycle websites for online advertising.
Categories : Motorcycle Industry News
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Cycle Trader is the largest classified website for buying and selling motorcycles. Owned by Dominion Enterprises, Cycle Trader reaches people actively spending money on their motorcycle riding lifestyle. Link: www.cycletrader.com
Categories : Classified Sites, General Motorcycle, Motorcycle, Site
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For over 14 years, the Best in the Desert (BITD) Racing Association has promoted and managed world-class off-road racing events through the western and southwestern regions. Site is the portal for both racers, their teams and race fans attending the events. Link: www.bitd.com
Categories : General Off-Road, Motorsports, Off-Road & Desert, Off-Road Truck/SUV, Site
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ATV Trader is the largest classified website for buying and selling ATV’s. Owned by Cycle Trader, ATV Trader reaches people actively spending money on their ATV riding hobby and lifestyle. Link: www.atvtraderonline.com
Categories : ATV, Classified Sites, Motorcycle, Site
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Official site for the NHRA Sportsman racers. The NHRA Sportsman class is the most popular class of drag racing racers. Sportsman racing is offered through most of NHRA’s 140 member tracks throughout the US and Canada. Link: museum.nhra.com
Categories : Domestic Performance, Drag Racing, General Enthusiast, Motorsports, Site
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Saturday,
August
6th,
2011
This is a new site. Please check back later for more details or click on the link to the site.Link:
Categories : Uncategorized
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Official site for the NHRA Pacific Division. Site maintains NHRA news, schedules and technical information for all Division 7 NHRA amateur racers and their teams. Excellent site to reach the “grassroots” racer.Link: www.nhradiv7.com
Categories : Drag Racing, Motorsports, Site
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Wednesday,
May
11th,
2011
The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010.
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Tuesday,
March
8th,
2011
Cycle News announced today that Digital Throttle has been retained to work with Paul Carruthers to manage sales and advertising operations for Cycle News.
Categories : Company News
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Tuesday,
January
18th,
2011
If you’ve invested in video production, uploaded videos to sites like YouTube or feature videos on your own site…this video ad is for you. Our video ad includes five videos and each video can be up to three minutes each. As with your own website, we provide reporting for all the activity on the ad, such as how many times it’s opened, how many videos are played and total hours of video play.
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Tuesday,
October
12th,
2010
NEW YORK, NY (October 12, 2010) — The Interactive Advertising Bureau (IAB) and PwC US today released the IAB Internet Advertising Revenue Report for the first half of 2010. Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase [...]
Categories : Online Advertising Trends, Online Marketing Topics
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Sept. 28, 2010: Digital Throttle launches FREE ad building tool to simplify the process of building online ads. Combined with the portfolio of sites, Digital Throttle has produced a simple and cost-efficient means to get online FAST.
Categories : Company News
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Tuesday,
September
21st,
2010
Sept. 20, 2010 – We’re proud to announce Sean Finley has joined the company as President, Motorcycle Group. Mr. Finley is a lifelong motorcycle enthusiast and has worked in the motorcycle industry for over 20 years, most recently as Group Publisher of the Source Interlink Motorcycle Group which includes leading magazines and websites such as Dirt Rider, Motorcyclist, Hot Bike, Sport Rider and ATV Rider.
Categories : Company News, Motorcycle Industry News
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Saturday,
August
21st,
2010
Aug 23, 2010- Good to see an increase in truck accessory sales. TAG reports 13% increase in sales, Truck Cap and Tonneau’s up 11% over Q2 2009.
Categories : Automotive Industry News
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Thursday,
August
19th,
2010
We’re often asked, “how much should I spend in online advertising?” If you’re spending anything less than 35% of your advertising budget for online marketing, we suggest you consider three undisputed facts.
Categories : Online Advertising Trends, Online Marketing Topics
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Saturday,
August
14th,
2010
August 13, 2010 – Supporting what we also hear in the field, The Greensheet (www.thegreensheetonline.com) reported today that after deferring repairs for the last two years, consumers are now making good on their intentions to keep their aging vehicles
on the road longer … to the benefit of auto parts retailers.
Categories : Automotive Industry News
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Thursday,
August
12th,
2010
As you know, CatalogRack.com is an essential tool for thousands of performance and accessory jobbers. Each day these retail locations rely on CatalogRack.com to sell products. As an ALL-Channels manufacturer, your products are included in CatalogRack.com so countermen can find your products through their products searches every day. Each counterman you reach has a tremendous [...]
Categories : Company News
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Wednesday,
August
11th,
2010
August 10, 2010: US e-commerce sales increased 9% over Q2 2009. This is the third straight quarter of growth over the previous period.
Categories : Online Advertising Trends, Online Marketing Topics
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OPTIMA Batteries Power Pack Nation Join the ‘Nation’ for exclusive offers, free stuff, and more OPTIMA is offering a unique program for all you adrenaline junkies: Power Pack Nation. When you become a citizen of the Power Pack Nation, you’ll receive exclusive invitations to action-packed automotive races and marine events. You’ll also have unrestricted access [...]
Categories : Uncategorized
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Wednesday,
August
11th,
2010
Optima Batteries National Retail Promotion Over $1,200 of rebate offers available Look under the hood of most performance vehicles and you’ll see the familiar “6-pack” shape of an Optima Battery. These unique batteries have are popular for street driving, weekend project cars and race vehicles. Optima Batteries offer a superior long-life due to their unique [...]
Categories : Automotive Industry News
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Wednesday,
June
30th,
2010
July 1, 2010 – A running survey of media time confirms the US consumer spends over 4 times as many hours on the web versus reading magazines. Does your own marketing budget reflect this new reality?
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
June
30th,
2010
July 1, 2010 – Forrester analyst, Jackie Rousseau-Anderson recently commented to AdAge. “People’s use of the internet is an extension of who they are offline. The interests they pursue offline will be what they seek online as well. Marketers should approach online consumers from a holistic approach. Instead of thinking of just eyeballs looking at a computer screen, marketers need to understand the complete individual they’re targeting.”
Categories : Online Advertising Trends, Online Marketing Topics
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Tuesday,
June
29th,
2010
June 29, 2010 – Unilever’s CMO had some great comments about growing his digital marketing. His comments revealed a business acceptance that he needs to be where his consumers are. Digital Media is “where the consumers are”, so ignore or underfund this media at your own peril.
Categories : Online Advertising Trends, Online Marketing Topics
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Monday,
June
28th,
2010
June 28, 2010 – More support that display ads drive search results. Citing recent research, Microsoft reveals 18% of consumers exposed to a display ad conducted a search.
Categories : Online Advertising Trends, Online Marketing Topics
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Tuesday,
June
15th,
2010
June 15, 2010 – Most advertisers are surprised to learn the many ways they can target online ads. Most assume finding an enthusiast site is enough! But with Digital Throttle, locating the target audience is just the start of how laser-focused your ads can be.
Categories : Ad Design, Online Marketing Topics
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Wednesday,
June
9th,
2010
June 9, 2010 – Magna International had some nice predictions for online advertising over the next years. The company says online advertising will grow by 11.7% in 2010 and an average of 11% through 2015. This compares to mid-single digit gains for worldwide advertising for other forms of media.
Categories : Online Advertising Trends, Online Marketing Topics
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June 3, 2010 – Found a great new company that is offering a service to build your online ads from a choice of several templates. Better yet, the ads are free during the beta launch. I built a few ads for myself and was impressed with how quickly and nice the ads turned out. Take [...]
Have a plan before responding to media reps promoting that “special deal” or unique promotion. Too often we end up chasing deals before we have a plan. When you have an online marketing plan, you’ll feel in control and spend your money moving your ship forward towards the intended destination.
Categories : Online Marketing Topics
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Thursday,
May
27th,
2010
May 27, 2010 – online display advertising grew 5% in Q1 of 2010. Magazines and newspapers declined 3.5% and 3.7%, respectively.
Categories : Online Advertising Trends
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Wednesday,
May
26th,
2010
Does Your Website Keep ‘Em Coming Back? – a good commentary on keeping your focus. The author says we try to make our websites do too much. He suggests you develop a primary objective supported by a few secondary objectives. As with online advertising, a tighter focus produces better results.
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Wednesday,
May
26th,
2010
These 10 comments will be useful for that inevitable debate over brand vs. direct response advertising. As you know, measuring the power of your brand through a pure math formula is difficult. While we all agree branding is key to long term success, sometimes the accountant in us all takes over. Hopefully these points will give you some perspective.
Categories : Online Marketing Topics
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Wednesday,
May
26th,
2010
May 26, 2010 – AutooZone’s Q1 2010 same store sales gains of 7.1% point to good times for the aftermarket.
Categories : Automotive Industry News
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Tuesday,
May
25th,
2010
May 25, 2010 – The Internet accounts for 17% of combined U.S. ad-supported media spending. We think the number for automotive and motorcycle aftermarket advertisers should be much higher.
Categories : Online Advertising Trends
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Monday,
May
24th,
2010
May 24, 2010 – According to a recent eMarketer revised forecast of Internet ad spending, US spending on online advertisements will increase nearly 11% to $25.1 billion, up from $22.7 billion. eMarketer’s previous prediction in December 2009 was for 5.5% growth. A stronger-than-expected search and display ad market, along with the rush among advertisers for greater accountability in the still-soft economy, led to the revision.
Categories : Online Advertising Trends
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Sunday,
May
23rd,
2010
May 21, 2010 – Media Tablets are gaining large popularity throughout the world. Shipments of media tablets around the world are expected to grow from 7.6 million this year, to 46 million in the year 2014. Media Tablets right now are luxury items but in the future they will be a necessary item.
Categories : Online Advertising Trends
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Wednesday,
May
19th,
2010
May 19, 2010 – SEMA’s unique consumer demand predicts over 1 million households will purchase a specialty product in the next three months. As important is growing confidence. This month;s index was up 85% over April 2009 and 10% from just last month.
Categories : Automotive Industry News
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Friday,
May
14th,
2010
Legislation (A.B. 1740) to increase the registration limit for exempted specially constructed vehicle (kit car) registrations from 500 to 750 vehicles per year was approved by the full California Assembly. The bill now moves to the California Senate Transportation and Housing Committee for consideration. We Urge You to Contact Members of the Senate Transportation Committee [...]
Categories : Automotive Industry News
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Saturday,
May
8th,
2010
Ads that encourage consumers to “dwell” upon them without requiring a click produce much higher site visits and search engine querries.
Categories : Ad Design, Online Advertising Trends
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May 7, 2010 – According to a Babcox survey of 450 Counterman Magazine subscribers, 54% of retailer sales are to the consumer DIY market. For the traditional Jobber, that number is a lower 28%. Trade sales for both retailers and jobbers is an important segement, 46% and 72%, respectively. Click here for more Babcox research.
Categories : Automotive Industry News
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Thursday,
April
29th,
2010
O’Reilly sales results support our belief the aftermarket is growing nicely due to pent up demand and delayed auto repairs that can’t be ignored any longer.
Categories : Automotive Industry News
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Monday,
April
26th,
2010
Many Americans feel that they need the Internet in their life everyday and can’t live without it. The Internet provides a sense of connection for most people, as the Internet keeps people up to date faster than any other media outlet.
Categories : Online Advertising Trends
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Monday,
April
26th,
2010
April 25, 2010 – We spent the day walking the Edelbrock (Torrance, CA) 5th Annual Charity Car “Rev’d Up for Kidz” Show. The show and dinner Saturday night, raised money for the Center for Learning Unlimited a great local center for children with special learning needs. We’ll be posting up some photos later, but I thought you’d [...]
Categories : Automotive Industry News
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Monday,
April
26th,
2010
April 26, 2010 – New Targeted Ad Network Gives Advertisers Ability to Reach Unique Aftermaket Sites
The Digital Throttle ad network, powered by Adify, the premier vertical ad network management and media services company, launched today to deliver a much-needed solution for online advertisers seeking vehicle motoring enthusiasts. While many people view their vehicles as mere modes of transportation, Digital Throttle reaches those passionate individuals who use their cars, trucks, and motorcycles as a recreational outlet, lifestyle and hobby.
Categories : Company News, Vertical Ad Networks
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Tuesday,
April
20th,
2010
April 20, 2010 – Worldwide retail sales of new Harley-Davidson® motorcycles declined 18.2 percent in the quarter compared to the first quarter of 2009, an improvement in the rate of decline from the prior three quarters. Harley-Davidson® expects to ship between 201,000 and 212,000 bikes to dealers world-wide in 2010, a decline of between 5% and 10% versus 2009.
Categories : Motorcycle Industry News
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Thursday,
April
15th,
2010
Online advertisers now relize ‘blind’ non-transparent ad networks might not be worth the low price. Digital Throttle is a fully transparent network so there’s no surprises when and where your ads appear.
Categories : Online Advertising Trends, Vertical Ad Networks
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Wednesday,
April
14th,
2010
Harris Polls came out with an article giving the statistics of people who go on the Internet. The numbers are quite significant and shows how the Internet is where most people are at.
Categories : Online Advertising Trends
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Wednesday,
April
14th,
2010
April 14, 2010 – U.S. retail sales surged in March 2010, exceeding expectations and giving the automotive and motorcylce industries a clear sign U.S. consumers are growing more confident. This confidence and economic growth points to much better times for discretionary automotive and motorcycle products. Along with tame inflation (consumer prices increases 0.1% in March), [...]
Categories : Automotive Industry News, Motorcycle Industry News
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Friday,
April
2nd,
2010
April 2, 2010 – The percentage of “DIFM” (do-it-for-me) consumers that claim to care about the brand of part used on their vehicle repair bounces from the high 60% range to low 70%. In the fourth quarter of 2009 the percentage stood at just over 70%. Interestingly, most of us in the industry jut assume price [...]
Categories : Automotive Industry News
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Tuesday,
March
30th,
2010
The Internet recently turned 25 years old and I asked my 16 year old son to give me his perspective on the impact and future of the Internet. Maybe the fact I still use a capital “I” for the Internet spelling demonstrates our perspective.
Categories : Online Advertising Trends
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Saturday,
March
27th,
2010
comScore released a new study of UK web visitors that confirms the power of online advertising. Average site visits after an online ad campaign increased seven times over a four-week period. Furthermore, consumers were three times more likely to conduct search queries.
Categories : Online Advertising Trends
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Monday,
March
22nd,
2010
When you look at the time U.S. consumers spend on the Internet versus the amount of ad dollars which go there, the proportions are out of whack. As recently as 2008, U.S. consumers spent 38 percent of their media consumption time on the Internet but it attracted only 8 percent of advertising dollars.
Categories : Online Advertising Trends
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Monday,
March
15th,
2010
Extreme winter weather helped the automotive aftermarket increase retail sales. We expect a good affect on sales of discretionary and impulse items this spring as auto parts stores place more inventory on the sales floor.
Categories : Automotive Industry News
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Monday,
March
15th,
2010
The more you surf online, the more likely you are to click on ads. Pew Research found very frequent Internet visitors report clicking on online ads up to 37% of the time. The researchers were surprised at these high levels.
Categories : Online Advertising Trends
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Friday,
March
12th,
2010
54% of US Drivers plan to keep their vehicles for 10 or more years. That’s an increase from 44.6% in 2007. Aftermarket parts companies are sure to benefit from this trend.
Categories : Automotive Industry News
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Friday,
March
12th,
2010
Mar 11, 2010 – More than a click: New research shows online ads increase likliehood of visiting the advertiser’s website by 72% and conducting a search query by 94%.
Categories : Online Advertising Trends
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Wednesday,
March
3rd,
2010
Mar 3, 2010 – Great commentary on the difference between regular ad networks and focused vertical ad networks like Digital Throttle. “Vertical Networks are what bring value. These networks bring insight into the consumers – this isn’t knowledge agencies will have on their own, or sites that they can easily find on their own.”
Categories : Online Advertising Trends, Vertical Ad Networks
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Tuesday,
March
2nd,
2010
Mar 2, 2010 – Building an online presence continues to be key focus for small businesses. According to a recent survey, top is web site investment followed by showcasing products and more social media.
Categories : Online Advertising Trends
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Friday,
February
26th,
2010
Feb 26, 2009 – SEMA just released a survey from the 2009 SEMA Show where 75% of enthusiasts use the Internet for product research. Nearly all (72% of the survey) also bought the items online. The lowest percentage of people using the Internet was still a healthy 66% for the restoration enthusiast. More Here.
Categories : Automotive Industry News
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Sunday,
February
21st,
2010
Adify’s US demographic targeting feature enables Digital Throttle to target line items to US ZIP codes based on underlying demographic characteristics derived from projected census data for the current year.
With this feature you can target by the following metrics:
* Median household income
* Median age
* Children in household
* Owner-occupied household
* Employment level
Categories : Company News
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Sunday,
February
21st,
2010
Efforts to boost the quality of online advertisng may take fresh inspiration from a new study by Web research firm Dynamic Logic outlining best practices for interactive ad creative.
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Sunday,
February
21st,
2010
The global advertising market will start to stabilize next year following double-digit declines in 2009. Overall ad spending will inch up slightly, 0.2% according to Interpublic Group.
Categories : Online Advertising Trends
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Sunday,
February
21st,
2010
To help increase dealership traffic, the Motorcycle Industry Council Board of Directors has launched Revive Your Ride! the first industry-wide promotional campaign designed to help raise consumer awareness about special dealership sales, incentives and activities across the nation. Dealerships can download logos, advertising templates and other promotional items, all for free at www.mic.org/reviveyourride.
Categories : Motorcycle Industry News
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Adify reports that 69% of media planners and agencies are using ad networks as part of their digital buys, compared to 48% recorded in 2008. In addition, vertical ad networks are increasing in notoriety, with 72% of respondents now familiar with the niche services compared to 56% in 2008.
Categories : Vertical Ad Networks
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Sunday,
February
21st,
2010
In 2005 CNET undertook a series of online-advertising-effectiveness studies with Starch Communications to identify the best approaches to online advertising. Five years later, we see the same mistakes hurting ad performance.
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Sunday,
February
21st,
2010
According to the findings of a new Adweek Media/Harris Poll, of 2,136 U.S. adults surveyed online between December 14 and 16, 2009 by Harris Interactive, the era of Americans reading a daily newspaper each and every day is coming to an end.
Categories : Online Advertising Trends
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Sunday,
February
21st,
2010
Where adult americans seek out bargins is shaped largely along age and gender lines. Younger men prefer online ads while older men and female adults start with magazines and newspapers.
Categories : Online Advertising Trends
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Sunday,
February
21st,
2010
Vertical Ad networks reach a very engaged audience due to selective partnerships with highly targeted websites.
Categories : Vertical Ad Networks
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Sunday,
February
21st,
2010
The latest studies on vertical ad networks (March 2009) indicates vertical ad networks like Digital Throttle reach almost 60% of the U.S. audience.
Categories : Vertical Ad Networks
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Friday,
January
1st,
2010
Download PDF Your browser cannot play this video. Learn how to fix this.
Categories : Uncategorized
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If you see a yellow Digital Throttle house ad here, the make-model targeting is working. sr_adspace_id = 2000000870407; sr_adspace_width = 728; sr_adspace_height = 90; sr_ad_new_window = true; sr_adspace_type = “graphic”; sr_k5 = “opel”; sr_k6 = “kadett”;
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Digital Throttle
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Saturday,
May
19th,
2012
While we strive to monetize every impression you allocate to us, you will want to establish backup options for “unsold impressions.” This is a powerful feature of our system as you can pass along unsold impressions to other networks, such as Google Ad Sense or display your own house ads. Setting up your unsold inventory, [...]
Categories : Publisher Tutorials
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Posted by:
Digital Throttle
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Saturday,
May
19th,
2012
Our system allows you to block ads from specific advertisers or types of ads. The following video demonstrates the necessary steps for ad blocking:
Categories : Publisher Tutorials
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Unique coverage of motorcycles, riders and the motorcycle lifestyle. With a unique emphasis on original content and augmented with beautiful photos from the world of motorcycling. Link: www.asphaltandrubber.com
Categories : Cruiser, Featured Motorcycle, General Motorcycle, Heavy Street, Motorcycle, Site, Street Bikes, Touring & Dual-Sport
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Site is a dynamic database of drag racing times uploaded by active enthusiasts and racers of all levels. Organizes 1/4 and 1/8 mile performance times, dyno results, pictures, videos and detailed specs for each vehicle. One of the most popular features is to compare drag times between different makes and models of vehicles. Site is popular to reach both drag racers and those enthusiasts looking for performance upgrades. Link: www.dragtimes.com
Categories : Drag Racing, Motorsports, Site
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