Last year, total ad pages as measured by the Publishers Information Bureau were off one-third from their peak of five years ago, having declined 33.4% from 253,494 in 2006 to 168,742 in 2011.
Last year, total ad pages as measured by the Publishers Information Bureau were off one-third from their peak of five years ago, having declined 33.4% from 253,494 in 2006 to 168,742 in 2011.
3/20/12: Performance Racing Industry (PRI), producers of the motorsports business magazine and trade show, finalized plans to be purchased by the Specialty Equipment Market Association (SEMA). The transaction is set to close in late March 2012. >>Read More Here
The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010.
Aug 23, 2010- Good to see an increase in truck accessory sales. TAG reports 13% increase in sales, Truck Cap and Tonneau’s up 11% over Q2 2009.
August 13, 2010 – Supporting what we also hear in the field, The Greensheet (www.thegreensheetonline.com) reported today that after deferring repairs for the last two years, consumers are now making good on their intentions to keep their aging vehicles
on the road longer … to the benefit of auto parts retailers.
Optima Batteries National Retail Promotion Over $1,200 of rebate offers available Look under the hood of most performance vehicles and you’ll see the familiar “6-pack” shape of an Optima Battery. These unique batteries have are popular for street driving, weekend project cars and race vehicles. Optima Batteries offer a superior long-life due to their unique [...]
May 26, 2010 – AutooZone’s Q1 2010 same store sales gains of 7.1% point to good times for the aftermarket.
May 19, 2010 – SEMA’s unique consumer demand predicts over 1 million households will purchase a specialty product in the next three months. As important is growing confidence. This month;s index was up 85% over April 2009 and 10% from just last month.
Legislation (A.B. 1740) to increase the registration limit for exempted specially constructed vehicle (kit car) registrations from 500 to 750 vehicles per year was approved by the full California Assembly. The bill now moves to the California Senate Transportation and Housing Committee for consideration. We Urge You to Contact Members of the Senate Transportation Committee [...]
May 7, 2010 – According to a Babcox survey of 450 Counterman Magazine subscribers, 54% of retailer sales are to the consumer DIY market. For the traditional Jobber, that number is a lower 28%. Trade sales for both retailers and jobbers is an important segement, 46% and 72%, respectively. Click here for more Babcox research.
O’Reilly sales results support our belief the aftermarket is growing nicely due to pent up demand and delayed auto repairs that can’t be ignored any longer.
April 25, 2010 – We spent the day walking the Edelbrock (Torrance, CA) 5th Annual Charity Car “Rev’d Up for Kidz” Show. The show and dinner Saturday night, raised money for the Center for Learning Unlimited a great local center for children with special learning needs. We’ll be posting up some photos later, but I thought you’d [...]
April 14, 2010 – U.S. retail sales surged in March 2010, exceeding expectations and giving the automotive and motorcylce industries a clear sign U.S. consumers are growing more confident. This confidence and economic growth points to much better times for discretionary automotive and motorcycle products. Along with tame inflation (consumer prices increases 0.1% in March), [...]
April 2, 2010 – The percentage of “DIFM” (do-it-for-me) consumers that claim to care about the brand of part used on their vehicle repair bounces from the high 60% range to low 70%. In the fourth quarter of 2009 the percentage stood at just over 70%. Interestingly, most of us in the industry jut assume price [...]
Extreme winter weather helped the automotive aftermarket increase retail sales. We expect a good affect on sales of discretionary and impulse items this spring as auto parts stores place more inventory on the sales floor.
54% of US Drivers plan to keep their vehicles for 10 or more years. That’s an increase from 44.6% in 2007. Aftermarket parts companies are sure to benefit from this trend.
Feb 26, 2009 – SEMA just released a survey from the 2009 SEMA Show where 75% of enthusiasts use the Internet for product research. Nearly all (72% of the survey) also bought the items online. The lowest percentage of people using the Internet was still a healthy 66% for the restoration enthusiast. More Here.
