News

Digital Ad Market Soars 20% in Q3 2016

Dec 31 2016

Demand for online advertising continued to soar in the third quarter of 2016 according to a recent report from the Interactive Advertising Bureau (IAB). The report was prepared by PriocewaterhouseCoopers. Digital Ad revenues increased 18.1% compared to the year-before Q3 2015 and 6.6% more than Q1 2016. Drivers of growth are increased time on mobile … Continue reading Digital Ad Market Soars 20% in Q3 2016

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Attention Span is 8 Seconds Thanks to Mobile

Sep 26 2016

According to Mediapost, the typical consumer has an attention span of 8 seconds. The article makes a great point that with lower attention spans, creative designs are more important than ever. That’s one reason we started designing display ads for our clients years ago – there is a trick to catching attention through online ads. View … Continue reading Attention Span is 8 Seconds Thanks to Mobile

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The first Cobra going to auction

Jul 06 2016 Read More

2015 New Motorcycle Unit Sales Grow 2.2%

Jan 30 2016

According to the Motorcycle Industry Council, sales of new motorcycles in 2015 grew 2.2% over 2014, reaching 729,075 units. Dual-Sport motorcycles grew the fastest at 7.8%. Following is growth for each category and total unit sales in 2015. ATV/UTV: -0.5% | 228,380 Dual-Sport: +7.8% | 36,917 Off-Road: +1.9% | 82,844 Street: +4.9% | 350,869 Scooter: … Continue reading 2015 New Motorcycle Unit Sales Grow 2.2%

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#2 Automotive and #4 in Global Rankings!

Dec 05 2015

The October “Global Seller Trust Index” from Pixalate was just announced and Digital Throttle is the second-highest ranked automotive programmatic seller and fourth seller overall globally! Pixalate ranks online networks across 7 segments involving trust, ad quality, and ad engagement. We’re incredibly proud to receive an ‘A’ score across ALL categories. Not too bad for … Continue reading #2 Automotive and #4 in Global Rankings!

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Buying Online Advertising – 5 Tips

Nov 18 2015

1. BUY IMPRESSIONS. Only agree to pay a website for actual impressions displayed on their webpages. Do not pay a fixed price or sponsorship amount unless you are guaranteed ad views you can independently measure. For instance, all Digital Throttle contracts and invoices are based on a “CPM” (cost per thousand) rate. For example, if … Continue reading Buying Online Advertising – 5 Tips

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Vicki Newton: SBN Member of the Month for Aug 15

Aug 08 2015

SEMA Businesswomen’s Network (SBM) just announced our own Vicki Newton is the SBN Member of the Month for August 2015. Congrats to Vicki and please read the full interview here: SEMA Site

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Internet Ad Revenues Up 18%

May 12 2015

BUY IMPRESSIONS. Only agree to pay a website for actual impressions displayed on their webpages. Do not pay a fixed price or sponsorship amount unless you are guaranteed ad views you can independently measure. For instance, all Digital Throttle contracts and invoices are based on a “CPM” (cost per thousand) rate. BUY IMPRESSIONS. Only agree … Continue reading Internet Ad Revenues Up 18%

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