Online advertising continues to grown in terms of pure dollars and the percentage of ad budgets.
Archive for Online Advertising Trends
Categories : Online Advertising Trends, Online Marketing Topics
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Last year, total ad pages as measured by the Publishers Information Bureau were off one-third from their peak of five years ago, having declined 33.4% from 253,494 in 2006 to 168,742 in 2011.
Categories : Automotive Industry News, Online Advertising Trends
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Friday,
January
20th,
2012
According to eMarketer, U.S. online ad spending — which grew 23% to $32.03 billion in 2011 — will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.
Categories : Online Advertising Trends, Online Marketing Topics
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Marketers have become enamored of QR codes in the last few years, with the black-and-white icons popping up almost everywhere — from magazines to subway posters to ketchup bottles. Barcode technology vendors regularly report triple-digit gains in the number of mobile users scanning codes and the total number of scans. But a new report estimates [...]
Categories : Mobile Advertising Trends
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Thursday,
December
1st,
2011
Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures also show a 2.7 percent uptick [...]
Categories : Online Advertising Trends, Online Marketing Topics
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Monday,
October
3rd,
2011
9-28-11: Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an 11.3 percent increase over [...]
Categories : Online Advertising Trends, Online Marketing Topics
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Monday,
October
3rd,
2011
10-3-11: Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response.
Categories : Online Advertising Trends, Online Marketing Topics
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Adults 55+ click online ads more than younger demos, per audience research and measurement company Crowd Science. The study found that 76% of respondents age 55+ had clicked on online ads during the preceding six months, compared to 58% of 15- to-24-year-olds. Click here to read the full post>>>
Categories : Online Advertising Trends
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Tuesday,
August
23rd,
2011
More than half of the U.S. population and 80% of Internet users are now streaming video as part of their regular TV diet, according to a new study from Omnicom media agency OMD. Many of those polled said they don’t want to be tied to programming schedules and find ad interruptions annoying. …Read the whole [...]
Categories : Online Advertising Trends, Video Advertising
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Monday,
August
22nd,
2011
8-22-11: comScore, Inc. , today released data from the comScore Video Metrix service showing that 180 million U.S. Internet users watched online video content in July for an average of 18.5 hours per viewer. The total U.S. Internet audience engaged in a record 6.9 billion viewing sessions. Read More Here>>>
Categories : Online Advertising Trends, Video Advertising
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Saturday,
August
13th,
2011
8-13-11: In June alone, about 5.3 billion video ads were viewed online, which represented a 15% increase month-over-month, according to comScore Video Metrix. Video online commercials reached 49.2% of the U.S. population in June — up from 45.4% month-over-month.
Categories : Online Advertising Trends, Video Advertising
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8-13-11: A new comScore report underscores that QR codes are still far from gaining mainstream adoption. As of June, 14 million people, or 6.2% of the U.S. mobile audience, had scanned a QR or other type of barcode on their device. >>Read full story here.
Categories : Mobile Advertising Trends, Online Advertising Trends
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8-4-11: comScore, Inc. today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending June 2011. The study surveyed more than 30,000 U.S. mobile subscribers and found Samsung to be the top handset manufacturer overall with 25.3 percent market share. Google Android [...]
Categories : Mobile Advertising Trends
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8-3-11: eMarketer estimates more than 91 million U.S. consumers will use the Internet through a mobile device at least once monthly this year.
Categories : Mobile Advertising Trends, Online Advertising Trends
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Tuesday,
August
2nd,
2011
Android increased its market share to 48% of smartphone shipments in the second quarter
Categories : Mobile Advertising Trends
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As the online advertising has evolved, we’ve learned clicks measure half (or even less) the success. Another key metric to measuring the success of your online campaign is post-impression activity. This trend helps explain why online display advertising continues to grow 20%+ each quarter, even during tough economic times.
Categories : Online Advertising Trends, Online Marketing Topics
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Friday,
May
27th,
2011
Online video ads received 18.3% more viewer attention in the study than TV commercials — a much higher disparity than the 8.5% greater viewer attention garnered by online video content over TV content.
Categories : Online Advertising Trends
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5-26-2011: As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of 2011, according to new data from the Interactive Advertising Bureau and PWC. Compared to 2010, this represents a 23% increase. This was also the highest first-quarter revenue level ever. “I think the growth from [the [...]
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
May
11th,
2011
The IAB Internet Advertising Revenue Report for the full year 2010 and Q4 2010 both showed record results in the United States. Released today by the Interactive Advertising Bureau (IAB) and prepared by PwC US, the latest report puts all 2010 Internet advertising revenues at a record $26 billion, up 15% from 2009. Fourth quarter revenue also hit new highs at $7.45 billion, up 19% from Q4 2009 and 15% from Q3 2010.
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Tuesday,
February
15th,
2011
According to S&P online advertising revenue and online retail spending will both grow by 10% in 2011.
Categories : Online Advertising Trends
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Tuesday,
October
12th,
2010
NEW YORK, NY (October 12, 2010) — The Interactive Advertising Bureau (IAB) and PwC US today released the IAB Internet Advertising Revenue Report for the first half of 2010. Display-related advertising—which includes banner ads, rich media, digital video and sponsorships—totaled more than $4.4 billion in the first six months of 2010, showing a significant increase [...]
Categories : Online Advertising Trends, Online Marketing Topics
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Thursday,
August
19th,
2010
We’re often asked, “how much should I spend in online advertising?” If you’re spending anything less than 35% of your advertising budget for online marketing, we suggest you consider three undisputed facts.
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
August
11th,
2010
August 10, 2010: US e-commerce sales increased 9% over Q2 2009. This is the third straight quarter of growth over the previous period.
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
June
30th,
2010
July 1, 2010 – A running survey of media time confirms the US consumer spends over 4 times as many hours on the web versus reading magazines. Does your own marketing budget reflect this new reality?
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
June
30th,
2010
July 1, 2010 – Forrester analyst, Jackie Rousseau-Anderson recently commented to AdAge. “People’s use of the internet is an extension of who they are offline. The interests they pursue offline will be what they seek online as well. Marketers should approach online consumers from a holistic approach. Instead of thinking of just eyeballs looking at a computer screen, marketers need to understand the complete individual they’re targeting.”
Categories : Online Advertising Trends, Online Marketing Topics
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Tuesday,
June
29th,
2010
June 29, 2010 – Unilever’s CMO had some great comments about growing his digital marketing. His comments revealed a business acceptance that he needs to be where his consumers are. Digital Media is “where the consumers are”, so ignore or underfund this media at your own peril.
Categories : Online Advertising Trends, Online Marketing Topics
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Monday,
June
28th,
2010
June 28, 2010 – More support that display ads drive search results. Citing recent research, Microsoft reveals 18% of consumers exposed to a display ad conducted a search.
Categories : Online Advertising Trends, Online Marketing Topics
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Wednesday,
June
9th,
2010
June 9, 2010 – Magna International had some nice predictions for online advertising over the next years. The company says online advertising will grow by 11.7% in 2010 and an average of 11% through 2015. This compares to mid-single digit gains for worldwide advertising for other forms of media.
Categories : Online Advertising Trends, Online Marketing Topics
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Thursday,
May
27th,
2010
May 27, 2010 – online display advertising grew 5% in Q1 of 2010. Magazines and newspapers declined 3.5% and 3.7%, respectively.
Categories : Online Advertising Trends
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Tuesday,
May
25th,
2010
May 25, 2010 – The Internet accounts for 17% of combined U.S. ad-supported media spending. We think the number for automotive and motorcycle aftermarket advertisers should be much higher.
Categories : Online Advertising Trends
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Monday,
May
24th,
2010
May 24, 2010 – According to a recent eMarketer revised forecast of Internet ad spending, US spending on online advertisements will increase nearly 11% to $25.1 billion, up from $22.7 billion. eMarketer’s previous prediction in December 2009 was for 5.5% growth. A stronger-than-expected search and display ad market, along with the rush among advertisers for greater accountability in the still-soft economy, led to the revision.
Categories : Online Advertising Trends
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Sunday,
May
23rd,
2010
May 21, 2010 – Media Tablets are gaining large popularity throughout the world. Shipments of media tablets around the world are expected to grow from 7.6 million this year, to 46 million in the year 2014. Media Tablets right now are luxury items but in the future they will be a necessary item.
Categories : Online Advertising Trends
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Digital Throttle
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Saturday,
May
8th,
2010
Ads that encourage consumers to “dwell” upon them without requiring a click produce much higher site visits and search engine querries.
Categories : Ad Design, Online Advertising Trends
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Monday,
April
26th,
2010
Many Americans feel that they need the Internet in their life everyday and can’t live without it. The Internet provides a sense of connection for most people, as the Internet keeps people up to date faster than any other media outlet.
Categories : Online Advertising Trends
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Digital Throttle
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Thursday,
April
15th,
2010
Online advertisers now relize ‘blind’ non-transparent ad networks might not be worth the low price. Digital Throttle is a fully transparent network so there’s no surprises when and where your ads appear.
Categories : Online Advertising Trends, Vertical Ad Networks
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Wednesday,
April
14th,
2010
Harris Polls came out with an article giving the statistics of people who go on the Internet. The numbers are quite significant and shows how the Internet is where most people are at.
Categories : Online Advertising Trends
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Tuesday,
March
30th,
2010
The Internet recently turned 25 years old and I asked my 16 year old son to give me his perspective on the impact and future of the Internet. Maybe the fact I still use a capital “I” for the Internet spelling demonstrates our perspective.
Categories : Online Advertising Trends
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Saturday,
March
27th,
2010
comScore released a new study of UK web visitors that confirms the power of online advertising. Average site visits after an online ad campaign increased seven times over a four-week period. Furthermore, consumers were three times more likely to conduct search queries.
Categories : Online Advertising Trends
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Monday,
March
22nd,
2010
When you look at the time U.S. consumers spend on the Internet versus the amount of ad dollars which go there, the proportions are out of whack. As recently as 2008, U.S. consumers spent 38 percent of their media consumption time on the Internet but it attracted only 8 percent of advertising dollars.
Categories : Online Advertising Trends
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Digital Throttle
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Monday,
March
15th,
2010
The more you surf online, the more likely you are to click on ads. Pew Research found very frequent Internet visitors report clicking on online ads up to 37% of the time. The researchers were surprised at these high levels.
Categories : Online Advertising Trends
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Digital Throttle
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Friday,
March
12th,
2010
Mar 11, 2010 – More than a click: New research shows online ads increase likliehood of visiting the advertiser’s website by 72% and conducting a search query by 94%.
Categories : Online Advertising Trends
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Digital Throttle
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Wednesday,
March
3rd,
2010
Mar 3, 2010 – Great commentary on the difference between regular ad networks and focused vertical ad networks like Digital Throttle. “Vertical Networks are what bring value. These networks bring insight into the consumers – this isn’t knowledge agencies will have on their own, or sites that they can easily find on their own.”
Categories : Online Advertising Trends, Vertical Ad Networks
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Tuesday,
March
2nd,
2010
Mar 2, 2010 – Building an online presence continues to be key focus for small businesses. According to a recent survey, top is web site investment followed by showcasing products and more social media.
Categories : Online Advertising Trends
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Digital Throttle
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Sunday,
February
21st,
2010
The global advertising market will start to stabilize next year following double-digit declines in 2009. Overall ad spending will inch up slightly, 0.2% according to Interpublic Group.
Categories : Online Advertising Trends
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Digital Throttle
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Sunday,
February
21st,
2010
According to the findings of a new Adweek Media/Harris Poll, of 2,136 U.S. adults surveyed online between December 14 and 16, 2009 by Harris Interactive, the era of Americans reading a daily newspaper each and every day is coming to an end.
Categories : Online Advertising Trends
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Sunday,
February
21st,
2010
Where adult americans seek out bargins is shaped largely along age and gender lines. Younger men prefer online ads while older men and female adults start with magazines and newspapers.
Categories : Online Advertising Trends
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