Online advertising continues to grown in terms of pure dollars and the percentage of ad budgets.

According to eMarketer, U.S. online ad spending — which grew 23% to $32.03 billion in 2011 — will grow an additional 23.3% to $39.5 billion this year. By contrast, total spending on print newspapers and magazines is expected to fall to $33.8 billion in 2012 from $36 billion in 2011.

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures also show a 2.7 percent uptick [...]

9-28-11: Internet ad revenues rose 23.2 percent—to a record $14.9 billion—in the first half of 2011, according to figures released today by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC US). The rate of growth more than doubled year-over-year, as last year’s first-half ad revenues of $12.1 billion had represented an 11.3 percent increase over [...]

10-3-11: Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit a direct response.

As the online advertising has evolved, we’ve learned clicks measure half (or even less) the success. Another key metric to measuring the success of your online campaign is post-impression activity. This trend helps explain why online display advertising continues to grow 20%+ each quarter, even during tough economic times.

5-26-2011: As further evidence of an industry-wide recovery, domestic Web ad revenues hit $7.3 billion during the first quarter of 2011, according to new data from the Interactive Advertising Bureau and PWC. Compared to 2010, this represents a 23% increase. This was also the highest first-quarter revenue level ever. “I think the growth from [the [...]

August 10, 2010: US e-commerce sales increased 9% over Q2 2009. This is the third straight quarter of growth over the previous period.