Vertical Ad Networks :: Digital Throttle

Archive for Vertical Ad Networks

DIGITAL THROTTLE ‘REVS’ ADVERTISING ENGINES FOR VEHICLE ENTHUSIASTS

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Monday, April 26th, 2010

April 26, 2010 – New Targeted Ad Network Gives Advertisers Ability to Reach Unique Aftermaket Sites

The Digital Throttle ad network, powered by Adify, the premier vertical ad network management and media services company, launched today to deliver a much-needed solution for online advertisers seeking vehicle motoring enthusiasts. While many people view their vehicles as mere modes of transportation, Digital Throttle reaches those passionate individuals who use their cars, trucks, and motorcycles as a recreational outlet, lifestyle and hobby.

Categories : Company News, Vertical Ad Networks

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Display Ad Growth Dependent on ‘Transparency’

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Thursday, April 15th, 2010

Online advertisers now relize ‘blind’ non-transparent ad networks might not be worth the low price. Digital Throttle is a fully transparent network so there’s no surprises when and where your ads appear.

Categories : Online Advertising Trends, Vertical Ad Networks

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The Future of Networks: Go Vertical

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Wednesday, March 3rd, 2010

Mar 3, 2010 – Great commentary on the difference between regular ad networks and focused vertical ad networks like Digital Throttle. “Vertical Networks are what bring value. These networks bring insight into the consumers – this isn’t knowledge agencies will have on their own, or sites that they can easily find on their own.”

Categories : Online Advertising Trends, Vertical Ad Networks

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Ad Network Adoption up 24%

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Sunday, February 21st, 2010

Adify reports that 69% of media planners and agencies are using ad networks as part of their digital buys, compared to 48% recorded in 2008. In addition, vertical ad networks are increasing in notoriety, with 72% of respondents now familiar with the niche services compared to 56% in 2008.

Categories : Vertical Ad Networks

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