The Best Email Marketing Tips From ActiveCampaign

Email marketing is an old way to reach your customers, but experts say it's not dead as other forms of marketing like social media. As of 2021, it was reported that there are 3.9 billion email users. There are many reasons why email is still used by individuals everywhere and businesses can benefit from doing it themselves.

Ideas to Grow your Email List

First and foremost you never want to purchase your email list for many reasons. You won't receive qualified candidates, you will increase the chances of getting marked as spam, and over time you will be reaching out to the wrong target audience.

A couple of things that you can do to generate and grow your email list are:

• Get creative with Gated Content. (Whitepapers, webinars, demos, instruction sheets, and more)
• Be sure to have a pop-up or opt-in section on your website
• Collect e-mails through several channels including social media and YouTube list (Social media is a goldmine for sharing your email signup form)
• Offer giveaway or prizes in return for their email addresses.
  

Designing Your Emails- What Customers Want to See

If you've ever tried to write an email, you know that it can be like the spinning wheel of death on your computer: it takes forever and goes nowhere. Here are five tips provided by ActiveCampan for designing a good HTML email.

1. Using Typography & Colors

Colors and fonts are great for getting people's attention and making emails look impressive. However you can go overboard, so you want to make sure you find the right balance for your company. Typography in email design has a considerable influence on aesthetics, user experience, and readability in a small space.

2. Responsiveness

It's important to have your emails be opened and viewed across all platforms from desktop to iPads and most importantly, mobile.

3. Implementing Customer Reviews and Testimonials

Adding in reviews and testimonials is a great way to build your brand's credibility and trust.

4. Interactive Elements

Micro-interactions are a massive trend in website design. It has finally reached the email design sphere as well.

5. Call To Action
Call-to-action buttons are one of the most important elements when designing an email. They are often the door to landing pages.

What NOT to

Now that we have discussed the things to grow your email list and provide you with how to design the list, let's cover what not to do. This might be common sense for most people, but believe it or not many people still make these mistakes. 

• No Personalization- Go beyond the name. Get creative and find ways to really reach your customers. This could include creating segmentation, personal anniversary dates, and even considering browsing history.
• Poor Grammar- Proofreading is key! Make sure you take the extra time to review emails before blasting them out.
• Too Stiff- Or to dry! Knowing your audience will help you figure out your tone in the message. Try to create and implement messages without being too rigid.
• Too Long- Attention Spans are Short!- You roughly have between 5-10 seconds to capture the attention of your customer when reading an email. Make the best impression you can!



For those of you who might have missed this webinar, you can still register to view the full recording here. 

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