Marketers have become enamored of QR codes in the last few years, with the black-and-white icons popping up almost everywhere — from magazines to subway posters to ketchup bottles. Barcode technology vendors regularly report triple-digit gains in the number of mobile users scanning codes and the total number of scans.
But a new report estimates that the proportion of mobile subscribers scanning QR codes will peak at just 8% next year before falling to 5% in 2015 as near field communication (NFC) technology gradually replaces QR code functionality. The Yankee Group study concludes NFC will eventually trump QR codes in terms of usability, security and capacity.
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