Savvy online advertisers already know measuring direct clicks upon ads is just a piece of the greater picture. Through our conversion tracking system, we’re finding for every one (1) click upon an ad, about thee (3) additional site visits occur directly as a result of viewing the ad(s).
We’re able to track this activity through conversion tracking codes advertisers place upon their website. Much like your existing website reporting, such as Google Analytics, our conversion tracking records specific actions taken on your site related to your online ads running across our network.
Here’s How it Works: Each time we display an ad on a consumer website, we place an innocent tracking cookie on the user’s computer. When this user (and their cookie-enabled computer) arrive at on your site, our system automatically logs the visit and records if the visit was a result of clicking or simply viewing the ad. We also log which ad and site the visitor viewed. This tracking system is free to use for any advertising campaigns you run through Digital Throttle.
