Publisher FAQ’s
- Why Digital Throttle?
- How Does Ad Pricing Work?
- How we Secure Orders
- How You Get Paid
- Site Requirements
- User Guide
Key Reasons to Join Digital Throttle
1. No Risk / Non-Exclusive:
There is no cost to join our network and you may continue selling your ad inventory directly to your existing advertisers. You can also use other networks, including Google AdSense. We simply provide you another means to maximize your site revenue.
2. Total Control:
You approve or reject each ad campaign we bring to you. You may also set automated rules for approval or rejection. No offensive, competitive or "surprise" ads will appear on your site without your approval.
3. You Set Ad Rates:
You set all pricing for your ad spaces. Our CPM (cost per thousand impressions) campaigns produce a reliable revenue stream vs. CPC campaigns.
4. Robust & Reliable Systems:
Cox Digital Solutions' proven system manages the advertising process, automates ad-serving and provides full reporting. Cox powers over 200 networks, 10,000+ sites and has served over 40 billion ads. Click here to learn more about Cox Digital Solutions.
5. Ad Ops:
We manage the entire ad trafficking process. You only need to install our ad codes into your existing ad system and we handle the rest. If you don't have an ad system, you can place use our ad-serving codes directly into your site pages. If you need technical assistance for any reason, live support is always available.
6. Reach More Advertisers:
Larger advertisers, national brands and their agencies prefer to use networks like Digital Throttle as a "single-source" to consolidate their online advertising purchases. Placing individual orders across many sites is just too time-consuming. Focused vertical ad networks like Digital Throttle bring simplicity to the sales cycle.
7. We Know Your Market:
Automotive & Motorcycle DIY Enthusiasts are our only focus. Leverage our 20+ years of automotive and motorcycle industry experience, personal contacts and online expertise to maximize your revenue potential.
1. Does it Cost Anything to Join the Network?
There is no cost to join the Digital Throttle Network.
2. Are Orders CPC or CPM?
Our advertising orders will be CPM-based (cost per thousand impressions). CPM pricing provides you a predictable revenue stream based upon your site traffic.
3. How are Ad Rates Set?
Each publisher establishes two price levels for each ad unit: a minimum acceptable CPM price and your targeted "rate card" price. You enter these prices into your Digital Throttle Network portal, powered by Cox Digital Solutions (click here for a screen shot). You are able to configure automatic or manual order approval/rejection based upon these two price levels. This allows you to automatically accept, reject or manually review any order we submit to you for approval.
4. What Prices Should You Establish?
CPM pricing varies and is based upon many market factors including your own unsold inventory of ad impressions. Because you can establish a rule to manually review all orders we procure for you, you can be flexible with your minimum pricing to ensure you get an opportunity to consider more orders.
5. What Sites Earn the Highest CPM's?
Highly produced, unique content tends to generate the highest CPMs, while member generated community content, member profile pages, and classifieds postings tend to generate lower rates. Sites containing new vehicle reviews usually command greater ad rates (known as "in-market" sites).
There is no cost to join the Digital Throttle Network.
2. Are Orders CPC or CPM?
Our advertising orders will be CPM-based (cost per thousand impressions). CPM pricing provides you a predictable revenue stream based upon your site traffic.
3. How are Ad Rates Set?
Each publisher establishes two price levels for each ad unit: a minimum acceptable CPM price and your targeted "rate card" price. You enter these prices into your Digital Throttle Network portal, powered by Cox Digital Solutions (click here for a screen shot). You are able to configure automatic or manual order approval/rejection based upon these two price levels. This allows you to automatically accept, reject or manually review any order we submit to you for approval.
4. What Prices Should You Establish?
CPM pricing varies and is based upon many market factors including your own unsold inventory of ad impressions. Because you can establish a rule to manually review all orders we procure for you, you can be flexible with your minimum pricing to ensure you get an opportunity to consider more orders.
5. What Sites Earn the Highest CPM's?
Highly produced, unique content tends to generate the highest CPMs, while member generated community content, member profile pages, and classifieds postings tend to generate lower rates. Sites containing new vehicle reviews usually command greater ad rates (known as "in-market" sites).
1. How are Ads Displayed on the Publisher Site?
Digital Throttle is responsible for placing all ads on the site through network ad tags the publisher places on his site (click here for sample ad tag script).The only work required of the publisher is to first install these ad tags. We will be unable to secure orders for the site until these ad tags are live. If the publisher has an existing ad serving system, including Google AdSense, the Digital Throttle ad tags are inserted alongside existing codes. We are more than happy to help any publisher with technical assistance for this one-time setup.
2. How does Digital Throttle Secure Orders:
We utilize our own direct sales force and will also receive orders from Cox Digital Solutions. Our direct sales efforts will be to aftermarket product manufacturers, parts resellers and endemic advertisers seeking to target the Male DIY audience or vehicle enthusiasts. Cox works with large national brands and their agencies. Most campaigns through Cox Media Sales will be from companies seeking to target specific demographics.
3. How We Notify Publishers of Orders:
Any order we secure for your site(s) is conditional pending your approval. When we place a pending order for your site, you will receive an email notifying you of an order to approve. You simply link to your account on our Network portal to review the order. Pending orders will automatically go live after 24 hours if you do not reject the order.
4. Pending Orders can be Automatically Accepted or Rejected:
You can set order approval or rejection to occur automatically based upon price levels. You can also set conditional approvals depending on price levels. For instance, orders above your minimums can be automatically accepted. You can also set a default to manually review all orders regardless of price.
5. Can Publishers View Ads Associated with Each Order?
Yes, when the order is posted to you for approval, you can select “view ads” to review the creative (click here for a screen shot).
6. Can orders be Canceled or Changed?:
Yes, our advertisers may cancel or modify orders at any time for any reason. This may not apply to custom programs or sponsorship units we procure if governed by separate advertiser terms and conditions mutually agreed to.
Digital Throttle is responsible for placing all ads on the site through network ad tags the publisher places on his site (click here for sample ad tag script).The only work required of the publisher is to first install these ad tags. We will be unable to secure orders for the site until these ad tags are live. If the publisher has an existing ad serving system, including Google AdSense, the Digital Throttle ad tags are inserted alongside existing codes. We are more than happy to help any publisher with technical assistance for this one-time setup.
2. How does Digital Throttle Secure Orders:
We utilize our own direct sales force and will also receive orders from Cox Digital Solutions. Our direct sales efforts will be to aftermarket product manufacturers, parts resellers and endemic advertisers seeking to target the Male DIY audience or vehicle enthusiasts. Cox works with large national brands and their agencies. Most campaigns through Cox Media Sales will be from companies seeking to target specific demographics.
3. How We Notify Publishers of Orders:
Any order we secure for your site(s) is conditional pending your approval. When we place a pending order for your site, you will receive an email notifying you of an order to approve.
4. Pending Orders can be Automatically Accepted or Rejected:
You can set order approval or rejection to occur automatically based upon price levels. You can also set conditional approvals depending on price levels. For instance, orders above your minimums can be automatically accepted. You can also set a default to manually review all orders regardless of price.
5. Can Publishers View Ads Associated with Each Order?
Yes, when the order is posted to you for approval, you can select “view ads” to review the creative (click here for a screen shot).
6. Can orders be Canceled or Changed?:
Yes, our advertisers may cancel or modify orders at any time for any reason. This may not apply to custom programs or sponsorship units we procure if governed by separate advertiser terms and conditions mutually agreed to.
1. Does Digital Throttle Collect Advertiser Payments?
Yes, we are responsible for all invoicing and collections relating to advertising orders placed on your site.
2. When does the Publisher Receive Payments?
We pay our publishers monthly so long as the accrued balance due exceeds $50. If your balance due is under $50, payment will be made when it exceeds this amount.
3. What are Payment Terms?
We pay publishers net 60 days after the conclusion of each month. For instance, for an order that displayed ads on your site in February; we will remit payment before the end of April. Should the advertiser delay payment to Digital Throttle past the 60 day period, payment may be delayed until funds are received.
3. How Do We Report Publisher Revenue?
Your Network portal displays a running total of earned revenue for the month you may access at any time(click here for a screen shot). We will also send a weekly email summarizing activity for your site(s). Your monthly accounting statement of revenue earned will be emailed shortly after the end of each month.
Yes, we are responsible for all invoicing and collections relating to advertising orders placed on your site.
2. When does the Publisher Receive Payments?
We pay our publishers monthly so long as the accrued balance due exceeds $50. If your balance due is under $50, payment will be made when it exceeds this amount.
3. What are Payment Terms?
We pay publishers net 60 days after the conclusion of each month. For instance, for an order that displayed ads on your site in February; we will remit payment before the end of April. Should the advertiser delay payment to Digital Throttle past the 60 day period, payment may be delayed until funds are received.
3. How Do We Report Publisher Revenue?
Your Network portal displays a running total of earned revenue for the month you may access at any time(click here for a screen shot). We will also send a weekly email summarizing activity for your site(s). Your monthly accounting statement of revenue earned will be emailed shortly after the end of each month.
1. Ad Sizes:
We will sell display ads on your site for at least one or more of the following ad sizes (width x height in pixels):
728 x 90 Leaderboard
160 x 600 Wide Skyscraper
300 x 250 Medium Rectangle
468 x 60 Full Banner
(click here for a sample site layout)
2. Ads Only Above the Fold:
We require our ad spaces to appear above the fold when displayed on a 1024 x 768 screen setting. In the case of the 160 x 600 ad, having at least 50% of the ad above the fold is acceptable (click here for a sample site layout).
3. Proximity to Other Ads:
We require our ad spaces to appear above the fold (per #2 above) where no more than a total of four ads of any shape or size are displayed (click here for a sample site layout).
4. Rich Media Ads:
We may place rich media ads on your site that may expand past their original size as follows (width x height in pixels):
728 x 90 Leaderboard ---> expand downward to 728 x 300
160 x 600 Wide Skyscraper ---> expand left or right to 320 x 600
300 x 250 Medium Rectangle ---> expand left or right to 500 x 250
468 x 60 Full Banner --> no expansion
5. Special Sponsorship & Unique Ad Placements:
Should your site have custom sponsorship units, we would be interested in presenting these opportunities to our advertisers.
(click here for a PDF of the sample site layout)
We will sell display ads on your site for at least one or more of the following ad sizes (width x height in pixels):
728 x 90 Leaderboard
160 x 600 Wide Skyscraper
300 x 250 Medium Rectangle
468 x 60 Full Banner
(click here for a sample site layout)
2. Ads Only Above the Fold:
We require our ad spaces to appear above the fold when displayed on a 1024 x 768 screen setting. In the case of the 160 x 600 ad, having at least 50% of the ad above the fold is acceptable (click here for a sample site layout).
3. Proximity to Other Ads:
We require our ad spaces to appear above the fold (per #2 above) where no more than a total of four ads of any shape or size are displayed (click here for a sample site layout).
4. Rich Media Ads:
We may place rich media ads on your site that may expand past their original size as follows (width x height in pixels):
728 x 90 Leaderboard ---> expand downward to 728 x 300
160 x 600 Wide Skyscraper ---> expand left or right to 320 x 600
300 x 250 Medium Rectangle ---> expand left or right to 500 x 250
468 x 60 Full Banner --> no expansion
5. Special Sponsorship & Unique Ad Placements:
Should your site have custom sponsorship units, we would be interested in presenting these opportunities to our advertisers.
(click here for a PDF of the sample site layout)
Download our User Guide to learn more about setting up your site on our network. This guide will show how to setup the ad tags, media buys and robust reporting.
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