Search Advertising

Paid Search

Compliment your Display and Social Media Advertising

Most online advertising is prospecting; displaying graphical ads to people on targeted websites. On the other hand, Search Advertising helps you find people actively looking for products and services similar to your own. When combined together, Search and Display Advertising are a powerful combination.

How's It Work?

Step 1

We work with your team to identify key words and phrases associated with your products

and/or promotion

• Can also exclude words and/or phrases

• Can also include competitor or complimentary brands and/or products

Step 2

We research and report the expected volume of searches for words identified in Step 1.

Step 3

We research and report the estimated cost per click (CPC) for the words from Step 1.

Step 4

We present a monthly budget using information from Steps 1, 2 and 3.

Step 5

We build out a series of Text Ads that are displayed to the user when a matching search is found. We work with

you to ensure the clicks are sent to the appropriate landing page on your site.

Step 6

We actively monitor the campaign, optimizing to generate the most clicks at the optimal cost per click (CPC)

Top Reasons to Use Paid Search:

Over 3 Billion searches a day are made

• Users searching are close to buying soon

• Views of your ads are free – you only pay for clicks

• Immediate results - unlike SEO which takes time to build

• Great way to test out phrases; a test for marketing

Paid Search Program Details

Turn-Key & Managed Solution

REPORTER is updated nightly with results. Detailed results by Keyword & Phrases supplied as “custom report” you can download from anywhere at anytime.

Click Fraud Protection

On average we can save 5% of clicks as non-safe, meaning a user is clicking too much or "bots" using VPNs are clicking on ads. Click Cease is a tool we pay for to protect our campaigns. Can also look up "click fraud" in Google and see a lot of articles about this problem.

Learn More