2021 Digital Ad Spending Expected to Grow
Forecast: Digital Ad Spending to Grow in 2021
The coronavirus pandemic has only accelerated declines in traditional media, with newspapers and magazines declining 26% and 25%, respectively in 2020.
According to a forecast by WARC, Digital Advertising will grow 10% in 2021, lead by social media and online video. Not surprising Travel and Tourism will lead the spending recovery, followed by alcohol brands.
Read the full survey here: https://www.warc.com/newsandopinion/news/global-ad-market-will-take-years-to-recover-from-covid-19/44417
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