About Us

  • Advertisers

    We help you locate and manage complicated online advertising campaigns across multiple sites and social media platforms.  Our “one-stop” solution will save you time and money through multiple and creative advertising options.

  • Our Business

    Founded in 2009, we partner with high-quality and targeted websites selling a variety of online advertising formats. We also connect to popular social media platforms. Our systems allow us to work across thousands of digital ad venues in an unbiased manner, ensuring advertising performance is our top-priority.

  • Why Digital Throttle?

    We focus on reaching vehicle and motorsports enthusiasts through the sites and social media platforms they visit. And we know your business – our entire team has decades of industry experience.  Clients love our focus on niche markets while using a large and robust technology platform.

Bryan Robb

Digital Throttle was founded by Bryan in 2009 after a successful career leading aftermarket online sales for Source Interlink Media, the parent company of over 60 iconic brands such as Hot Rod, Motor Trend, and Motorcyclist.


An industry veteran with over 20 years of experience, Bryan started in the business at the Edelbrock Corporation where he rose to VP of Sales. Prior to joining Source Interlink, Bryan was a principal with DCi, an aftermarket marketing services firm and owner of CatalogRack.com, a trade-focused electronic cataloging service.


Bryan earned both his B.S. and MBA from the Marshall School of Business at the University of Southern California.


bryan.robb @ digitalthrottle.com | (949) 713-0944 x101

Sean Finley

Sean Finley, President of Digital Throttle’s Powersports Group is a lifelong motorcycle enthusiast and has worked in the motorcycle industry for over 20 years.


Sean was previously Group Publisher of the Source Interlink Motorcycle Group, which includes leading magazines and websites such as Dirt Rider, Motorcyclist, Hot Bike and ATV Rider. Prior to Source Interlink, Sean was Director of Marketing for Shoei Safety Helmets where he played a major role in product planning, advertising, communications, distribution and sales.


Sean earned a B.S. in Business Management from the Graziadio School of Business and Management at Pepperdine University.


sean.finley @ digitalthrottle.com | (949) 713-0944 x102

Jesse Zeigler

Jesse Ziegler, Sales Director of Digital Throttle’s Powersports group, has been a motorcycle media and marketing professional for over a decade.


Previously, Jesse held marketing positions at KTM North America and KLIM Technical Riding Gear as Brand Manager and Communications Coordinator, respectfully. Prior to focusing on marketing full-time, Jesse was a member of the Dirt Rider magazine editorial staff, rising to Executive Editor there. Jesse started his professional career copywriting for brands—such as iconic motocross marquee Fox Racing—while enrolled in college and held his first editorial position as an intern at MX Racer magazine. Jesse has been responsible for nearly all aspects of marketing, media planning and buying, communications, media relations and editorial content creating/management throughout his career.


Jesse earned his B.A. in Print Journalism with a minor emphasis in Media Arts from The University of Montana.


jesse.ziegler @ digitalthrottle.com | (949) 713-0944 x108

Dave Roe

Dave Roe, Director of Sales for our American Motorcycle Group, is another lifelong motorcycle enthusiast.


Dave was previously Director of Sales and Operations for Hot Bike, Baggers and Street Chopper at the Bonnier Motorcycle Group. Previous jobs were held at Toyota Motor Credit as a Retail Service Supervisor and Credit Acceptance Corporation as a Dealer Relations Manager.


Dave has a Bachelor of Business Administration in Marketing and Management and an Associates of Arts in Automotive Aftermarket from Northwood University.


dave.roe @ digitalthrottle.com | (724) 312-3207

dave roe

Vicki Newton-Norman

Vicki Newton-Norman, President of Digital Throttle’s Marine Group and Sales Director is a lifelong boating enthusiast, former competitive water skier, PWC endurance racer and licensed USCG captain.


The bulk of Newton’s advertising career was at Powerboat Magazine where she spent 14 years and ultimately became the publisher. During her tenure at the magazine she was also a member of the test team, testing more than 500 performance boats and appearing on 50+ magazine covers. After Powerboat she went to work at Source Interlink where she launched Sportboat Magazine, and became associate group publisher of the International Automotive Group.


Vicki earned her B.S. in Sociology from San Diego State University.


vicki.norman @ digitalthrottle.com | (949)-272-0778

Jerrod Strauss

Jerrod D. Strauss, Sales Director for Digital Throttle’s Automotive Group is a true automotive enthusiast. He eats, lives and breathes anything with an engine.


A good part of Strauss’ advertising career was spent at Source Interlink where he spent 9 years initially overseeing Turbo Magazine and ultimately being responsible for the fastest growing titles at the time: Import Tuner and Honda Tuning magazines. During his time at the publishing house, he also did his fair share of writing tech articles for both truck and auto titles. Jerrod has spent time on the manufacturing side of the automotive aftermarket as well, working for N-Fab and T-Rex.


Jerrod earned his B.S. in Business Management from Sonoma State University.


jerrod.strauss @ digitalthrottle.com | (949) 713-0944 x110