News

The Digital Marketing Funnel

Nov 30 2018

There are five key stages in the marketing funnel. Just a few important comments about the stages: Top-Funnel (Awareness & Branding): the goal here is to reach as many likely prospects for the best possible price. As you can see, the Awareness and Branding stages are the largest; meaning we’re trying to reach lots of … Continue reading The Digital Marketing Funnel

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Most Millennials Purchase Products After Viewing a Video, Study Shows

Nov 15 2018

Millennials respond to video more than any other form of content and it usually leads them to purchasing products, according to a new study. Boston-based software company Brightcove surveyed over 4,000 consumers of all ages. 56% of the millennials questioned said they are more likely to engage with video content compared to other formats. That … Continue reading Most Millennials Purchase Products After Viewing a Video, Study Shows

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New Products and Services including Editorial Sites For Motorcycle and UTV Owners

Oct 04 2018

It’s hard to believe 2018 is almost over. We’re already starting 2019 planning! Because we’re growing and adding so many digital advertising options, we’ve decided to highlight some of the new products and services we offer. New Media Kit – Full of Ideas and Options The time has come to roll out our annual media … Continue reading New Products and Services including Editorial Sites For Motorcycle and UTV Owners

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Digital Throttle Announces Facebook Page For RV Enthusiasts

Aug 01 2018

As people spend the summer season traveling the country in motorhomes, Digital Throttle is announcing a new way to connect with RV enthusiasts around the world. The MotorhomeVideos.net Facebook page offers advertisers an easy and effective way to reach millions of consumers. The site and it’s related Facebook page provides the latest on motorhomes, industry … Continue reading Digital Throttle Announces Facebook Page For RV Enthusiasts

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Digital Throttle Launches New Editorial Site For Boating Enthusiasts

Jul 25 2018

With the marine industry thriving across the country, Digital Throttle is announcing a new way to connect with boating enthusiasts. BoatingVideos.info and it’s related Facebook page offers advertisers an easy and effective way to reach millions of consumers. The site provides the latest on boats, industry events, how to videos and new products. “We are … Continue reading Digital Throttle Launches New Editorial Site For Boating Enthusiasts

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Follow the Time for Budgeting

Nov 01 2017

Wonder where your prospective customers can be found? eMarketer conducts an annual study measuring time spent with major media. Of the 12 hours we spend with media, Digital Media accounts for almost 6 hours (print is at 25 minutes & TV is a bit over 4 hours). Question: Does your media plan reflect today’s trend … Continue reading Follow the Time for Budgeting

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Digital Ad Market Soars 20% in Q3 2016

Dec 31 2016

Demand for online advertising continued to soar in the third quarter of 2016 according to a recent report from the Interactive Advertising Bureau (IAB). The report was prepared by PriocewaterhouseCoopers. Digital Ad revenues increased 18.1% compared to the year-before Q3 2015 and 6.6% more than Q1 2016. Drivers of growth are increased time on mobile … Continue reading Digital Ad Market Soars 20% in Q3 2016

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Attention Span is 8 Seconds Thanks to Mobile

Sep 26 2016

According to Mediapost, the typical consumer has an attention span of 8 seconds. The article makes a great point that with lower attention spans, creative designs are more important than ever. That’s one reason we started designing display ads for our clients years ago – there is a trick to catching attention through online ads. View … Continue reading Attention Span is 8 Seconds Thanks to Mobile

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The first Cobra going to auction

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2015 New Motorcycle Unit Sales Grow 2.2%

Jan 30 2016

According to the Motorcycle Industry Council, sales of new motorcycles in 2015 grew 2.2% over 2014, reaching 729,075 units. Dual-Sport motorcycles grew the fastest at 7.8%. Following is growth for each category and total unit sales in 2015. ATV/UTV: -0.5% | 228,380 Dual-Sport: +7.8% | 36,917 Off-Road: +1.9% | 82,844 Street: +4.9% | 350,869 Scooter: … Continue reading 2015 New Motorcycle Unit Sales Grow 2.2%

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