Tips and Tricks

Buying Online Advertising – 5 Tips

Nov 18 2015

1. BUY IMPRESSIONS. Only agree to pay a website for actual impressions displayed on their webpages. Do not pay a fixed price or sponsorship amount unless you are guaranteed ad views you can independently measure. For instance, all Digital Throttle contracts and invoices are based on a “CPM” (cost per thousand) rate. For example, if … Continue reading Buying Online Advertising – 5 Tips

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Online Creative Design Ideas – 4 Tips

Nov 17 2015

To see dozens of ad examples using these tips, please view our Ag Gallery HERE 1. DEVELOP A BACKGROUND DESIGN TEMPLATE. Just as you’ve established a design standard for your packaging, print materials and website, your banner ads should reflect a consistent design. When we build ads for clients, we always review the advertiser’s website, … Continue reading Online Creative Design Ideas – 4 Tips

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Measuring Online Ad Performance – 5 Tips

Nov 16 2015

1. REQUIRE REPORTING & COMPARE CLICK RATES. The ability to measure ad performance for each ad and each site you use is one of the most popular benefits of online advertising. Whomever you advertise with, demand frequent and independent performance reports. In the monthly reports we send to clients, the metric we focus upon is … Continue reading Measuring Online Ad Performance – 5 Tips

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