Digital Ad Market Soars 20% in Q3 2016

Dec 31 2016

Demand for online advertising continued to soar in the third quarter of 2016 according to a recent report from the Interactive Advertising Bureau (IAB). The report was prepared by PriocewaterhouseCoopers.

Digital Ad revenues increased 18.1% compared to the year-before Q3 2015 and 6.6% more than Q1 2016.

Drivers of growth are increased time on mobile devices, digital video and more innovative advertising units. Digital Throttle is staying abreast of these trends with focus on High Impact, Mobile and Video Advertising. See all of our multiple ad choices here.