Digital Advertising Expected to Rise 8% in 2020 - Counters Drop in Other Forms of Advertising
Total Ad Spend to Be Down 8% as Traditional Media Expected to Decline 30% in 2020
US Ad Spending is forecast to decline 8% in 2020, as compared to CY2019. Bucking the trend is Digital Advertising, expected to grow 6% this year. This estimate is from a survey of executives at advertising agencies and advertisers performed by the Internet Advertising Bureau.
As you can see from the graph above, while Digital is expected to grow 6%, a large drop of 30% in traditional media (magazines, linear TV, radio) is how we end up at down 8%.
Below is a deep-dive graphic for each type of advertising. Key points relating to Digital:
- Paid Search +26%
- Social Media +26%
- Digital Display (banners) +15%
- Digital Video (YouTube, video ads on websites) +18%
- Connected TV's +19%
- Digital Audio -5%
- Podcasts - 8%
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