Blog Layout

Digital Advertising On The Rise
2018 was a big year for digital ad spending after the industry hit a major milestone and the rise of search ad spending continues to surprise. 

A report from professional services network PwC details last year was the first time digital advertising exceeded $100 billion. Ad revenues were up 22% and researchers new formats and social media are driving digital ad growth with help from digital video ads. 

According to a new report from ad-buying group Magna, ad spending overall in the U.S. soared over $212 billion in 2018. That’s a 9.6% increase from 2017. 

Search ad spending rose 22% to $53.5 billion. Magna says in the last couple of years, search ads have grown close to 20%. A Magna executive told the Wall Street Journal upgraded tools such as search-result displays have played a role in this surge. 

We believe search ads are a successful way to reach consumers because it helps you find people actively looking for products and services similar to your own. We also provide Google and Bing search ad services. Please click here to see details.
                             Social Posts
By Bryan Robb 26 Feb, 2024
Powersports Tradeshow Rocks
19 Feb, 2024
Beta Release of Detailed Reporting
By Reghan Stuart 17 May, 2023
Voices of the Industry- Bryan Robb, Founder of Digital Throttle
Show More
Share by: