2018 was a big year for digital ad spending after the industry hit a major milestone and the rise of search ad spending continues to surprise.
A report from professional services network PwC details last year was the first time digital advertising exceeded $100 billion. Ad revenues were up 22% and researchers new formats and social media are driving digital ad growth with help from digital video ads.
According to a new report from ad-buying group Magna, ad spending overall in the U.S. soared over $212 billion in 2018. That’s a 9.6% increase from 2017.
Search ad spending rose 22% to $53.5 billion. Magna says in the last couple of years, search ads have grown close to 20%. A Magna executive told the Wall Street Journal upgraded tools such as search-result displays have played a role in this surge.
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