Millennials respond to video more than any other form of content and it usually leads them to purchasing products, according to a new study. Boston-based software company Brightcove surveyed over 4,000 consumers of all ages. 56% of the millennials questioned said they are more likely to engage with video content compared to other formats. That is up significantly compared to the rest of the people questioned, with only 45% choosing video as their top form of content.
Digital Throttle believes video advertising is an important and successful way to target vehicle enthusiasts. We make running video advertisements easy with Digital Throttle TV. Pre-roll video advertising is both a superior branding and response ad format. Your video pre-roll ads will be seen across our Digital Throttle TV video network and throughout our network of targeted vehicle sites. All of our social media ads include some form of video whether it’s a TV commercial or a web-only video made by us.
Here is a recent social media ad we ran on the Facebook page of our editorial site “UTV Videos.”
Users ages 18-34 surveyed also said it’s important for products to be shared through the video. Over half of the millennials surveyed said they engaged with a company after viewing their video on social media. The most startling number to come from the study was how many young consumers are purchasing products after viewing a video. 85% of millennials said they do compared to 76% for rest of consumers.