Protect Your Ads- with Click Fraud Prevention
So, what is click fraud? Click fraud occurs when your AdWords ads or Facebook Ads are clicked on by competitors, accidental clicks, non-human users, or by automated computer systems that violate Google's policies. These clicks cost you money without any real – or true – interest from the consumer who clicked.
At Digital Throttle, we know clicks are important. Your website needs them. Your business needs them. And your clients need you to deliver them in the right way. We want to make sure you are saving money, improving your ad performance, and outsmarting your competitors which is why we use ClickCease™.
ClickCease™ is the only traffic policing solution built to outsmart click fraud. ClickCease™ stops fraudulent activity such as click spam and bot click fraud in real-time – blocking traffic and improving your ad performance.
How ClickCease Actually Works
When you use ClickCease™, your ads will be visible only to legitimate users.ClickCease™ works by sending harmful IPs to Google in real-time, so they can't even see your ads. It's a simple solution that ensures bots, competitors, or any harmful sources don't see your ads.
ClickCease™ will monitor your website and track each and every visitor that enters your site. This includes all paid traffic sources such as Google Ads, Facebook Ads, Instagram, Bing, and YouTube. ClickCease’s fraud detection algorithm is designed to analyze each visit, taking into account data points such as geolocation, click limit, VPN detection, and session behaviour.
The Fraudulent users will be instantly blocked before the user can click on your ad. Their IPs are sent to your Google Ads exclusion list and users are excluded on Facebook, preventing them from seeing and clicking on your ads.
Do you Need Click Fraud Protection?
The bottom line is that incorporating click fraud protection into your marketing plan will help reduce the number of clicks and impressions that are fraudulent while increasing the number of legitimate clicks and impressions you receive. As a result, it will help to improve both your ROI and Google's perception of your site. And in the end, those are two things you could really use.
Click fraud prevention is just one of many useful features within Digital Throttle. Our team wants to make sure we are offering you the best click fraud protection. When you advertise with us, we make sure to your ads are protected from click fraud.
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