Creative Is Critical
A video is a powerful tool for any business. Creating videos for campaigns can be expensive and if you don't have the resources needed it can be very challenging. Mobile attention spans have changed everything. We must be able to use creativity to stand out, and quickly tell a story while allowing the viewer to immerse themselves in the videos.
Tips On Creating Successful Videos For Mobile
Today, we will be going to cover why using video on your social channels is important in today's digital world, what tools to use and why mobile-friendly videos are a necessity.
You can make a big difference in your videos by adding a little animation and creating the video in different sizes to appear in different places. These small changes will make your video more engaging, which will make your viewers more likely to share it and watch it again. Here are a few tips on how to get better creative:
- Keep it Short. Between 6-10 seconds is the new sweet spot for mobile-friendly videos. However, a general rule of thumb would be to keep your video under 15 seconds.
- Design for Sound Off. Most individuals are viewing videos on social media with the sound off, so if you optimize your video for silent viewing, your audience will likely watch it for longer.
- Frame your visual story. Decide who you are trying to reach so you know how to speak to them.
- Highlight your Brand Early. Be sure to show your brand within the first 3 seconds of the video. Show your products, logo, colors, or fonts to showcase your branding.
- Showcase Service/Product. Use the majority of your ad to display your product or service. Use different product shots or tutorials to on how your product or service works.
- Get Noticed. Use vivid contrasting colors, unique text, and quick cuts and movement. These are key to grabbing attending and keeping people enticed as they watch.
- Create videos for all placements. It's important to create your videos for specific placements such as stories, newsfeeds, and reels. This allows you to reach more individuals which will allow for more interactions.
As the world becomes more distracted by technology, so too has the way people consume information. People love staring at a video while they're on their phone or tablet, caption or not. You should use videos in your marketing strategy. At Digital Throttle, we know that any business owner who has already figured out mobile-friendliness will agree: mobile is, and will continue to be critical to the future. At Digital Throttle, we're dedicated to making gorgeous, mobile-friendly videos for our clients. You don't have to sacrifice your creative vision for the sake of a crisp, easily-viewable video!
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