Client Instructions for Digital Throttle | High Impact Video, Social Media, Remarketing

Client Instructions

All the help you need, in one place.

Facebook Access

Installing Wrapper

YouTube Setup

Landing Pages

Google Business Link

2 Factor Authenticator

Facebook Access

a person is using a laptop and holding a cell phone .

(1) Request Access to Page

When we request access to a page, we are asking for permission to another person’s or business’s page. We are not taking ownership of the Page, but are rather requesting access to perform certain tasks on the page, such as view, comment or run ads.

(2) Steps to Approve Access

If you are a Page owner, you can approve ownership or partner requests for your Page. The steps below only apply if you are a Page owner.

To approve ownership or partner request from Pages:

1. Open your Page.

2. From the left menu, select Page Settings.

3. Select Page Roles.

4. You will find the request under Partner Request or Ownership Requests. Select Respond to Request.

5. Select Give [Business Manager Name] access to my Page if it’s a Partner Request, or select Transfer Ownership of My Page if it’s an Ownership Request.

(3) Branded Content Page Approvals

What Is It?

When your Facebook or Instagram social media ad is "Sponsored" by one of our owned and operated Publications, we are required to "tag" your Facebook or Instagram Page. Please see this example:

how branded ads on Facebook and Instagram appear look like

How To Enable:

Go your Facebook Page "Settings"
Look under Branded Content
If "Page Approvals" is turned on, then add the publication(s) we will have listed out for you to add

INSTRUCTIONS

(4) Verify Your Domain

The new Apple iOS14 upgrade will force many digital marketing changes, especially with Facebook. Facebook is actively rolling out changes to comply with iOS14 and minimize the tracking and reporting damage.

Most Facebook solutions will first require you to verify and claim your domain. Please see this article from Facebook on how to accomplish this:

Verify Your Domain

Wrapper Setup

our online advertising clients always received detailed instructions on setting up online advertising campaigns

What is a Wrapper?

Our Digital Throttle Wrapper is also known as a tracking code that is installed on your website. We implement this so we are able to analyze the flow of visitors to websites and the activities of users.

Steps to Install Wrapper

Our Team at Digital Throttle will create a unique code for your website. Please install the unique code in the HEAD of your website. Install before the closing</HEAD> line.

Also, please ensure you have an active Privacy Policy on your website. Feel free to copy this policy for your own use:

Policy-Requirement

Shopify: Add Wrapper Code to Shopify Store

We can identify sales made through your Shopify store which are directly attributable to ads managed by Digital Throttle. Please follow these steps to add code to your Shopify Store:

Click Settings
Click Checkout
Scroll down to "Order Processing"
Look for the section "Additional Scripts"
Download this FILE.
Copy the code in the file you downloaded on step 5. Be sure to enter the GTM code assigned to you (replace the GTM-###### on line 16)
Scroll to bottom of the page and click "Save"

YouTube Setup

a close up of a laptop screen displaying a youtube page .

Running YouTube Ads

All we need to get started with running your YouTube ads is providing us with the YouTube video and URL link you want the ads to go to.

Be sure to the video is live on your YouTube channel!

Enabling YouTube Retargeting

You can remarket based on actions specific to your YouTube videos, including when viewers like, dislike, and share your video. Once you link accounts, you can create remarketing lists that reach people who have done the following YouTube-related actions:

Viewed any video from a channel

Viewed certain videos

Viewed any video (as an ad) from a channel

Viewed certain videos (as ads)

Subscribed to a channel

Visited a channel homepage

Liked any video from a channel

Added any video from a channel to a playlist

Shared any video from a channel

Get Instructions

Stop Ads on Your YouTube® Channel

Google recently changed their policy and every YouTube® channel will display video ads from other companies by default.

If your YouTube Channel has enough video plays, you can change the ad settings on your channel. See SUPPORT for instructions.

Landing Pages

example of landing page for a motorcycle dealer promoting a contest that our online ads drove clicks to

What is a CNAME?

CNAME records are typically used to map a subdomain such as www or mail to the domain hosting that subdomain's content.

Steps to Add a CNAME

1. You will want to log in to your hosting provider and navigate to your DNS Settings. If you do not know who host your domain, you can check here: https://www.whois.com/whois/

2. After you log into your hosting site, you will want to navigate to your DNS settings and add a new CNAME to your current domain.

When adding a new CNAME use the following inputs.

TYPE = CNAME

VALUE / POINTS TO = s.multiscreensite.com

NAME = ( YOU CHOOSE THIS) - This should be a short word or description of the landing page. It will live directly in front of the domain.

Most domain hosts have instructions on creating CNAME records and A records in their help center. If you cannot find this information, you must contact your domain host. If you would like for us to take care of adding cname for you, please send us your login information.

Most clients elect to use "products" - so the final landing page will be products.yoursite.com and if we add additional landing pages, those will be products.yoursite.com/anotherpage

Google My Business - Adding Digital Throttle

image of google my business where you add digital throttle as a manger

image showing how to add our online ad manager email to your google my business account

What is Google My Business

Google My Business is a service hosted by Google that allows you to create, manage, and promote a local business. With this service, you can build your brand by managing your company’s online presence across Google, including Search and Maps, creating a profile page and adding photos of your business to your listing that are directly under the paid ads for local searches.