socialmedia

SOCIAL MEDIA = CONTENT MARKETING

Content Marketing

Social Media platforms like Facebook®, Instagram® and LinkedIn® have largely replaced printed magazines as a source of editorial content.

However, today's consumers are skeptical when it comes to editorial stories promoted by the advertiser. Our approach is to "tell your story" through an ad sponsored by one of our owned and operated digital publications. We also craft the text and video of your ad from a "third party" perspective, providing your product or service more credibility.

We believe in Social "Content Marketing" not pure overt advertising.

70%

of consumers prefer to learn about new products through content marketing.

40%

the average budget committed to content marketing by most successful content marketers.

64%

of consumers use social media for shopping inspiration.

40%

of consumers actively deciding what to buy based on what they see on social media.

average American clicks on 8 Facebook ads each month.

The Ad Details

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The appropriate Social Media Page/Website will sponsor your ad

Optional - We include a direct link to the full story. This provides more details and legitimizes the story even more.

We build your video ad or use one of your videos. Most users allow the videos to auto-start (muted) which helps your ad attract attention. (more about our video services)

We link the lower copy & “Learn More” button to your website

Facebook users can share the ad with friends, save the ad, post reactions & make comments

Our editors monitor for comments. We turn off negative comments & provide answers or links to your site when questions arrive

Our Digital Publications Sponsor Your Ad

Your message has extra credibility when sponsored by one of our 21 owned and operated digital publications. Best for new product introduction & general advertising as your message is seen as a "story".

Automotive Publications

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New Vehicle Products
AutomotiveVideos will sponsor your product designed for new cars, trucks and SUVs

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Engine Performance
EnginePowerVideos will sponsor your product ad featring engine performance and modification products.

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Muscle Cars
MuscleCarVideos will sponsor your product targeting owners and builders of 1960-1970's muscle cars.

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Electric, Hybrid and Autonomous Vehicles
Have a product or service for EV, Hybrid or autonomous vehicles? FutureRides is the ideal sponsor of your ad.

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Tuner and Modern Musccle
PerformanceDriver will sponsor your performance or accessory designed for younger owners of European, Asian and American-made "modern muscle" vehicles.

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Street Rod
Have a product for classic street rod vehicles? StreetRodder is your choice for reaching owners and builders of these popular rides.

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Classic Car Restoration
Use our publication AutoRestoration to promote your product or service to owners and restorers of any make/model classic vehicle.

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Everyday Drivers
Reach "regular" drivers and owers of passengar cars, vans, trucks and SUVs with less technical aftermarket products and services.

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Truck, SUV & Outdoor Publications

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Street Truck
Products for street-driven trucks & diesel trucks will use TruckVideos to promote your product or services.

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Motorhome & RVs
Promote your products for vehicle and accessory products through MotorhomeVideos.

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Classic Truck
Sell producs for classic and restoring pickups? Then use ClassicTrucks to promote your social media ad.

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Off-Road / 4X4
Use OffRoadingVideos to sponsor your Jeep® and off-roading products across social media.

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Towing Performance
Target your performance or accessory producs designed for vehciels towing and hauling through TrailerVideos.net

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Motorcycle & UTV Publications

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CycleNews.com
For over 50 Cycle News has been the voice for the motorcycle market. From racing, new model reivew and gear, any sponsored ad through Cycle News is certain to be effective.

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American V-Twin
Promote products, events and serivces to owners of Harley-Davidsons®, Indian®, and Victory V-Twin motorcycles through VTwinVisionary.

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UTV & SXS Markets
Use UTVnews to sponsor your social media ad, targeting owners of UTV and Side-by-Side vehicles.

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Motorsports, Marine & B2B

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Motorsports
Reach the professional and amateur racer with sponsored social media posts from MotorsportsVideos.

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Boating & Marine Markets
Use BoatingVideos to sponsor your boating product and service ad across social media markets.

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Industry B2B Markets
You want to reach industry and trade professionals in various vehicle markets. Use Throttle.News to sponsor your ads on consumer and business social media pages.

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Professional Mechanics
MechanicVideos is a great means to reach shop owners, professional mechanics and other traded contacts.

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Advertising Benefits

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Your product story is sponsored by an editorial-based brand. Facebook users like to “discover” products vs. the hard-sell.

Ad performance (clicks) is superior.

Cost is comparable to other forms of online advertising with deeper targeting ability.

We write your story and will create a video to draw attention to the ad.

You purchase a desired number of ad views vs. hoping the story is “found”.

The Ad Details

image depicting the sections of a social media ad

The appropriate Social Media Page/Website will sponsor your ad

We include a direct link to the full story

Provide us a video or we assemble a video using your static images. Most users allow the videos to auto-start (muted) which helps your ad attract attention.

We link the lower copy & “Learn More” button to your website

Facebook users can share the ad with friends, post reactions & make comments

Our editors monitor for comments. We turn off negative comments & provide answers or links to your site when questions arrive

Examples of Past & Current Ads

social media advertising jeep jl jt products

Examples of Past & Current 'Ads'

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How We Will Target Your Ad

There are over 200 million Facebook® & 100 million Instagram® users in the USA alone. Our proprietary targeting ensures your ad reaches the ideal target audience.

DIGITAL THROTTLE AUDIENCE

We serve millions of ads each day. We use this data to build custom targets based on site visits, online activity & other information.

LOCATION

We’re able to target your ads to very precise locations, even down to single cities.

INTEREST

Target people that have connected with Facebook® pages by direct “likes”, adding comments or sharing page posts. This is also how you can target similar companies, brands or even competitors.

Groups - NEW

Facebook® groups have become especially popular to reach vehicle drivers, riders and racers. However, targeting Facebook Groups is not a built-in feature for Facebook. Fortunately we've developed a method to find and target your ads to members of specific Facebook groups.

Facebook Groups
The Ultimate Niche Targeting

Facebook groups have become very popular for like-minded social media users. For vehicle enthusiasts, Facebook Groups allow people to connect around a common vehicle type, aftermarket interest, racing, etc. If you can think it, there is probably a Facebook group for you.

To the right is an example of just a few groups focused on Jeep JT Gladiators. We're able to effectively target individuals whom are members of these groups.

We'd be happy to send you a list of possible Facebook Groups for your product or service. Please Contact Us Here.