Digital Advertising On The Rise
2018 was a big year for digital ad spending after the industry hit a major milestone and the rise of search ad spending continues to surprise.
A report from professional services network PwC details last year was the first time digital advertising exceeded $100 billion. Ad revenues were up 22% and researchers new formats and social media are driving digital ad growth with help from digital video ads.
According to a new report from ad-buying group Magna, ad spending overall in the U.S. soared over $212 billion in 2018. That’s a 9.6% increase from 2017.
Search ad spending rose 22% to $53.5 billion. Magna says in the last couple of years, search ads have grown close to 20%. A Magna executive told the Wall Street Journal upgraded tools such as search-result displays have played a role in this surge.
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Digital Throttle's Motorcycle Group President Sean Finley is also the co-creator of the longest running hard enduro competition in the United States - the Tennessee Knockout (TKO). Ran for its fifteenth year this August, TKO is a premiere stop for the world's best hard enduro athletes. It's also a regular stop for the domestic US Hard Enduro regulars as well as a regular stop on the FIM Hard Enduro calendar. The Red Bull-sponsored event consists of three days of racing at the iconic Trials Training Center in Sequatchie, Tennessee and includes multiple amateur classes as well as an intense and unique format for the world's top global competitors. It is also the first event of its kind to feature a dedicated electric motorcycle division that continues to grow in popularity. Finley's experience in event creation and promotion goes way back. He was instrumental in the acquisition and management of the indoor EnduroCross series in 2007, expanding the one-off event into a national series during his time as Publisher of Primedia/Source Interlink's motorcycle publications.
Marine Division President Vicki Norman Recognized for Contributions to Boating Industry
