As summer comes to an end, the digital advertising world is buzzing over the release of Mary Meeker’s 2019 Internet Trends Report. While digital ads are becoming more popular, one trend stands above them all: More than a quarter of U.S. adults say they are constantly online. Here are three trends you need to know.
1. Consumers love watching videos
According to Meeker, U.S. Consumers say they around 28% of their daily video intake comes from digital videos. This is up three percent from 2017 and is expected to continue to rise. With most Americans spending over 6.3 hours online every day, Meeker says it’s important for digital ads to be visual. Online users are increasingly communicating via images. Over half of Twitter impressions now include an image, video or another form of media.
2. Number of Mobile Users on the Rise
Meeker says around 3.8 billion people, or around half of the world, are online now. That’s only about a six percent rise from last year but only because most people are online now and own smartphones. But according to the report, the number of desktop users continues to decline while more people continue to go digital with their phones. It’s more important than ever to make sure your ads are mobile-friendly.
3. New Platforms Competing for Ad Spending
While Facebook and Google still lead the way with spending, there are smaller platforms that are starting to catch up with the tech giants.
Meeker reports Amazon, Twitter and Pinterest saw six-times year-over-year growth since 2017 but Facebook and Google still see a steady increase in spending.