Social Media Advertising Expertise

Digital Throttle’s team brings years of hands-on experience in social media advertising. They’ve successfully placed campaigns across Facebook, Instagram, Twitter/X, TikTok, Reddit, and LinkedIn, tailoring each campaign to the specific nuances of the platform. Their deep understanding of how users engage with content allows them to design ads that don’t just appear — they resonate.

Flexible Advertising Options

Unlike most, Digital Throttle offers clients two powerful options for running social media campaigns:

(1) Under the client’s own social media pages, giving brands full ownership and visibility.

(2) Through one of Digital Throttle’s 26 in-house social media pages, which allows the ad to appear more like editorial content — similar to a product introduction or advertorial in traditional media.

Both options deliver the same level of targeting precision, pricing, and reporting, ensuring flexibility without sacrificing performance.

The Power of Targeted Advertising

Social media’s true strength lies in its sophisticated targeting capabilities. Platforms track users through their email addresses, browsing behavior, content interactions, and ad engagement patterns — all of which enable advertisers to reach audiences that truly match their interests.

Digital Throttle has executed thousands of social media campaigns, mastering the use of platform-specific targeting tools. This includes audience segmentation by interests — such as targeting Harley-Davidson enthusiasts versus sport bike riders — and leveraging lookalike audiences based on client email lists. They also provide retargeting campaigns for prospects or newsletter subscribers, maximizing conversion opportunities.

Precision in Location and Event Marketing

Digital Throttle’s targeting extends to precise geographic areas, even down to a five-mile radius. This capability is especially effective for trade show advertising or localized promotions, ensuring your message reaches attendees and nearby audiences.

B2B Social Media Strategies

For business-to-business advertising, Digital Throttle employs specialized B2B social strategies that differ from consumer-focused campaigns. Their methods effectively identify and reach business audiences on platforms like LinkedIn and Facebook, driving engagement with key decision-makers.

Niche Community Targeting

One of Digital Throttle’s most powerful tactics is targeting members of Facebook groups and niche communities — from car clubs and motorcycle groups to boating and hobbyist communities. These audiences are deeply engaged and highly relevant, making this strategy one of the most effective ways to reach passionate, interest-based consumers.