Omni-Channel Focus: we will help you build online advertising campaigns to support both consumers and all your business partners throughout your distribution network. There is no reason to exclude valuable resellers in any type of digital ad platform.  

Think Audience First, Ad Platform Second: We first build methods to target unique prospects and customers, regardless of the ad platform. A common mistake advertisers make is to think “what type of ad” before building out the exact audience you want to make.  Once you know how to define and profile your target audience, deciding the type of ad and the ad platforms (i.e. LinkedIn, Google Search, Reddit Social, etc.) is an easier choice. In many cases, you can actually have multiple ads running on the same platform, but each is targeting specific audiences.  

You Own the Click: Many online marketers don’t realize that your paid online ads can click to ANY website. For instance, your Google PPC Search Ads can click back to your website; your display banners on content websites can click to your retail partners; your YouTube video ads can click to your e-Commerce partners, and your Facebook social ads can click to your Amazon.com store page. Of course, all your online ads can click to your website!

For instance we can deploy PPC search campaigns that uses both specific keywords on Google and Bing Search, but these search ads only appear to specific types of prospects. For example, we can use the same keywords for a motorcycle helmet, but a motorcycle dealer will see a different ad than the motorcycle consumer rider will see.

Most of our general branding clients need campaigns to support these key advertising strategies and accounts:

Your Website Traffic: Many marketers prefer that their online ads click back to their website. This is a good strategy if you believe your website does the best job of educating and connecting with prospective and current customers. Or maybe you also sell your products online. Or maybe you operate a Dealer Locator and prefer consumers find authorized resellers on your website. 

The advantage of linking ads back to your website(s) is that you can deeply measure conversions on your website. We’re able to install tracking code on your website that will synchronize with your paid ad clicks. This means we can provide conversion ROI metrics to tell you which ad creative, which audience target, and which ad platform generate the most valuable conversions on your website.

Wholesale: We can build niche ads and targeting to reach your wholesale clients and the key personnel at these businesses. In some cases, we will target specific geographic areas. For instance, you might want to launch a new product, but you segment the country into regions so that each ad clicks to a different wholesaler.

Dealers & Trade Partners: You can use targeted ads to reach your wholesalers’ customers. While you might not sell directly to collision repair shop owners, you can advertise to them and then direct the clicks to your wholesale partners. Or we can even build a free landing page on your website that lists all your wholesale distributors where online ads can click to.

Retail: We often build “co-op” ads that feature your products and are co-branded with your company logo and the logo of a key retailer. We can build logic to treat all your retail partners fairly, rotating the ads equally or targeting ads in specific geographic regions.

Partner e-Commerce: You probably have many direct clients that sell direct to consumers via their e-commerce websites. As with your retail partners, we can set up ads to drive traffic to these e-commerce websites. We can develop logic to treat your e-commerce clients fairly with geographic or equally weighted advertising.

eCommerce Marketplaces: You might even sell through large marketplaces like Amazon, eBay Motors and Walmart Marketplace. Digital Throttle has expertise in setting up and maintaining digital ads that run on platforms such as ebay.com, wallmart.com and amazon.com. We also link our reporting to these platforms so you have a consolidated view of your online advertising investment.

General PR & Exposure: You can use many types of online advertising to promote your company's PR and product announcements. Some say PR efforts are not worth it, but we have several innovative techniques to help you create wide-ranging awareness.